10 Important Google Adwords tips

Adwords tips. 10 useful tips that will help you achieve good results in the campaign Google Adwords.

1.Google Adwords Tips

Take A / B test ads. To do this, turn on a uniform alternation of ads and write 2 ads per group. When statistics are enough to figure out which one is better, turn off the lost announcement and write a new one instead. You can repeat to infinity. Subsequently, you will collect statistics on which ad is more conversion.

2. Google adwords Tips

If your daily budget is fully spent and a message appears saying that the campaign is “limited by budget”, either lower rates or increase your daily budget. Otherwise, you get less clicks and conversions at a higher price. Exception: you have set a minimum bid below which your ads are not shown at all.

# Advice 3 on Google Adwords

Limit the number of ad impressions in the CCM. Usually, 5-7 campaign ad impressions per person per day are sufficient. This is necessary to increase the reach, keep the CTR and not “rape” people with your remarketing. When you advertise a company on the CCM, add adsenseformobileapps.com to the placements exception Now you will not be shown in applications or different toys. Although the click there is cheap, from there comes traffic of terrible quality. It will save you up to 80% of the budget in the CCM.

# Advice 4 on Google Adwords

Run campaigns of different subjects in different accounts. This is necessary to avoid the influence of the “account history” and start from scratch. The easiest way to do this is to use My Client Center.

# Advice 5 on Google Adwords

If your site is incorrectly displayed on smartphones or tablets, then there is no point in advertising on them and paying for clicks. Set for smartphones and tablets in the settings adjust the rates "lower by 100%." This will save you about 25% of your advertising budget.

# Advice 6 on Google Adwords

Add the "Addresses" extension to the campaign. Ads with an address get a CTR higher than without it. To do this, register your company with Google My Business and link your My Business account with your AdWords account. Add at least 4 “clarifications” to your campaign. This will make your ads bigger and will raise their CTR in special placement. In addition, this is an additional advertising space where you can indicate even more benefits of your offer.

# Tip 7 on Google Adwords

Instead of a broad match of keywords, use a broad match modifier. To do this, before every word except prepositions + put + plus

# Advice 8 on Google Adwords

Use remarketing. Do not be afraid to put a high price per click as a search. Perhaps the traffic from remarketing you will be even more profitable search engine.

# Advice 9 on Google Adwords

Set up conversion tracking. Or through Adwords, or through google analytics and link analytics accounts and Adwords. Now you will know which keywords, ads and groups bring you conversions and at what price.

# Advice 10 on Google Adwords

Periodically go to the statistics on search queries
users and find new negative keywords. At the start of the campaign
Try to do this every 3-5 days. Then - it is possible less often.

6 ways to increase the CTR in Yandex Direct

6 ways to increase the CTR in Yandex Direct

CTR is an indicator of the quality of an advertising campaign. The higher the clickthrough rate, the more valuable you are to Yandex as an advertiser, for which he encourages you to lower prices for clicks.

It is not always possible to achieve a high CTR from the first launch of an advertising campaign; therefore, it is necessary to conduct tests, measure indicators and make changes. Next you will find 6 ways to increase your CTR by working with ads.

Save on your wall and test.

1. Repeat the key phrase in the title and ad text. Reception "Fat cloud" - the words from the request are highlighted in bold in the title and text. If they are located under each other, then visually it turns out a fat spot that attracts attention. The “bold word request” is also clearly visible at the end of the ad text line.

2. Header = key request 1 in 1. Casualize the word order operator in the keyword brackets []. [Buy iPhone] and [iPhone buy] - different key phrases, try to make different ads for them.

3. ODC rule (OFFER-DEADLINE-CALL TO ACTION). Competitive tempting offer, limited in time, and a call to action - go to the site. This is the main law of advertising, which works always and everywhere, do not forget about it.

4. Locomotive with a price tag. Lure the visitor to the site with the cheapest offer that you have, indicating its price in the header or ad text.

5. Quality quick links. These links include: prices (price list); promotions, discounts, special offers; Product Name; warranty; loan / installment plan.

6. Contact information with a phone number. Specify different work times on different days - this will increase the mode line and make your ad more visible.

Do not forget the main thing - you can find out the result only by making a test. In each case, you need to use different techniques, and the results may also be different. Try it!

96 killer content ideas for social networks

96 killer content ideas for social networks

All marketers are aware of the benefits of promoting projects in social networks. In this article you will find 96 ideas that will help support SMM campaigns.

1. Quotes. Funny and inspirational quotes of famous people are always a success.
2. Keep the thought. “If I were a millionaire, then ...” - ask the audience to continue this or other thoughts.
3. Polls. Odnoklassniki, Vkontakte and Facebook allow you to create a poll within one minute.
4. Photos in the format "behind the scenes." Post photos of employees during work, satisfied customers. Suitable photos from corporate parties and industry events.
5. Statistics. Graphs and charts with data related to your field of activity are always in demand.
6. Repeated announcements of successful blog posts. Links to popular articles never hurt.
7. Questions. Ask your audience simple questions related to your business.
See also: 97 ideas online business
8. Announcements of your guest posts. If your article is published on a reputable industry resource, immediately inform your subscribers.
9. Branded photos. Look for photos in the far corners of your hard drive that have your company logo. Well, if the image will be funny.
10. Infographics. You can announce someone else's infographics or create your own.
11. Photos of your product. These photos can be posted on Pinterest or Instagram.
12. Photos, causing positive emotions. Do not try to connect them with your business. Your subscribers will certainly appreciate the photo of a sunset or a smiling child.
See also: Effective promotion of "Vkontakte": 50 tips and lots of useful services
13. Link to the discussion or dispute. If you argue with colleagues on any forum or in comments to a blog post, refer to this dispute. Holivar is a great way to draw attention and engage subscribers in interaction.
14. Opinion of users. Ask subscribers to share feedback on your product.
15. Photos of your product. Post a photo of your product during assembly or production.
16. Repost photos from Pinterest or Flickr. In these social networks you will find many interesting images worthy of the attention of your audience.
17. Share a link to a useful resource. This could be an industry blog, a new service or a guide written by your colleagues.
18. Post your presentation to SlideShare. And share the link with subscribers.
See also: How to make a cool presentation if you are not a designer
19. Refer to the useful case. Many consider this format more interesting than standard blog posts.
20. Useful advice. Publish helpful advice related to your business.
21. Ask users to write a review of your product. Motivate them and reward the most active.
22. Share your customer photos related to your business or product. They can be found on the corresponding hashtags.
23. Recommend users a free tool. For example, share with them information about the program with which you make a gif-animation.
24. Recommend users a useful book related to your field of activity. If it is freely available, leave a link.
25. Describe the working day of your company employee. This can be a photo report with a small description. Refer to this content.
26. Recommend your favorite products. If you sell bicycles, you must be an avid cyclist. Share your personal preferences with the public.
No time to implement all these items? Contact us!

27. Periodically share with users useful tricks. Make a list and publish them in the following format: "Trick number 9".
28. List of top articles. Make a list of the most popular posts in industry blogs. Publish it and explain with the example of several materials, why publications have become successful.
29. Recommend your partners to subscribers. For example, if you are satisfied with your Internet service provider, supplier of computer equipment or a cleaning agency, do not feel sorry for compliments.
30. Tell the audience how you succeed in business and do not go crazy. Perhaps you are doing yoga, attending psychological trainings or throwing out negative energy with the help of crossfit? Photos are welcome.
31. Ask subscribers for advice.
32. Confirm that you are human. Post a photo of your breakfast destroyed by your dog's sneakers or the devastating effects of yesterday's party.
33. Comment on current events that everyone has heard. Avoid political topics. Conchita Wurst's victory at Eurovision is a great example.
34. Recommend an expert. Recommend followers to subscribe to the sectoral expert page. Say that you yourself get a lot of useful information from first-hand.
35. Share your memories with the audience. Post a photo of your old logo, first products or office in the garage.
36. Other social networks. Post on Facebook or VKontakte a link to your Pinterest profile or other social network.
37. Post something funny. Beat the famous meme.
38. Post the video. It is better if it is a useful video instruction.
See also: What to write about in a blog, when to write about nothing: 99 content ideas
39. Recommend subscribers a LinkedIn profile of a cool specialist. You may have collaborated with a great designer or photographer. Share your experiences with colleagues and clients.
40. Hold a photo contest. The theme of the photo should be related to your business.
41. Comment on the topics that are currently being discussed on Twitter. Avoid politics.
42. Argue with someone from colleagues or industry gurus. Make your subscribers see the discussion.
43. Post a fun photo. And ask the subscribers to come up with a signature.
44. Find a video on YouTube that interests your audience. This can be a funny video shot on the phone’s camera, or professional video content created by your colleagues.
45. Mark the page of your colleagues on Facebook. Show that you are not afraid of competition.
46. ​​Make a selection of industry news. Keep track of current topics with Google Alerts.
47. Stay tuned for regional holidays. Congratulate subscribers from Europe on Christmas December 24th. US residents will be grateful if you remember them on July 4th.
48. Publish the forecast. It can be associated with the scope of your business or with current events. For example, write who you think will win the Russian Football Championship.
49. E-book. Offer subscribers to download an ebook.
50. Ask your subscribers to ask you questions related to the product or business.
51. Play the devil's advocate. Give a controversial point of view. Try so that due to the provocation you will not have enemies.
53. Post a photo of your employees. Customers should know that they are dealing with real people, and not with "sales manager number 2".
54. Share product returns with subscribers. This will help your customers avoid mistakes.
55. Publish the post in the format "True or false." Suggest to subscribers themselves to confirm or deny the myth.
56. Expand the popular topic. Find out what Google users are looking for. Post a post on a popular topic.
57. Select a subscriber of the month. Assign the most active follower as an ambassador for your brand on social networks. Reward lucky for activity.
58. Share the results of the study.
59. Offer users a discount. Limit the duration of the offer.
60. Congratulate subscribers on obscure holidays. For example, July 25 is the day of the system administrator.
61. Tell us about the awards and prizes. Emphasize your professionalism, but do not brag.
62. Share a link to a profitable share. Or coupon, which is offered by your colleagues.
63. Tell us about the news and changes that have occurred in your company. Hired new professionals? Developed a new product? Accountant born child? Write about it.
64. Share a photo from the last industry event. Boring pictures are of little interest to anyone. Better show your subscribers what was happening on the sidelines.
And then Cutts got drunk and started pestering girls
And then Cutts got drunk and started pestering girls
65. Refer to the opportunity to get something for free. This can be a program, white paper or other useful content.
66. Thank the audience. Just tell customers thanks for the years they have spent with you.

67. Be an expert on any subject. It is possible so: "The national team of Germany will not win the World Cup, since they do not have Messi or Neymar."
68. Prepare a series of microposts on one topic. Post them several days in a row.
69. Weekly publish links to the most interesting articles related to your field of activity.
70. Ask staff to share the most ridiculous practice case. Publish the story on the brand page.
71. Create a vibrant collection of industry news on Flipboard. And share it on Facebook.
72. Hold a free seminar using Google+ Hangouts. Post videos on social networks.
73. Ask subscribers to support some interesting Kickstarter project.
74. Ask a question to an industry expert. And publish his answer on your page on the social network.
75. Give gifts to the first five users who will write a comment to your message.
76. Tease subscribers. Post an excerpt from the interview with Guy Kawasaki next week. Show one photo with dancing Bill Gates and promise to publish the rest on Monday.
77. Mention industry gurus in your posting. Mark it in the announcement for publication and ask for your opinion.
78. Create and publish a photo collage. This can be a brief photo guide or entertainment content.
79. Intrigue the audience. For example, if you publish a photo report from an industry event, try to gossip: “Lots of hot photos under the cut. Caution, 18 +.
80. Publish insider information. Leaders should always know more competitors.
81. Tell us about the non-standard ways of using your product.
82. Refer to any comment on your blog. This could be an expert opinion or a funny novice statement.
83. Answer the questions that you often ask. Users are lazy to look for the FAQ section on the site.
Too many points for self-promotion of public in social networks? Order their implementation in our agency!
84. Letter from the list. Refer to the letter from your mailing list. This will help you start a discussion and attract new subscribers.
85. Ask for help from subscribers. Ask subscribers to suggest topics for you to post.
86. Useful pages in social networks. Refer to the useful group on Facebook or Vkontakte.
87. Anecdote. Tell a joke or a funny incident from your life.
88. Study the content of competitors. See what your colleagues post on social networks. You need the same posts, only they should be of higher quality.
89. Reports. Look for an idea for a post in Google Analytics reports. Share interesting observations with your audience.
90. Show your employees. If you have a section "Our Employees", refer to it.
91. Use the service of questions and answers. Find the relevant question on the question-answer sites. Write and post a detailed answer.
92. Answer the mention. And post the answer on your page.
93. Fragment from the article. Post an interesting excerpt from your article.
94. Screenshot dialogue. With the permission of the interlocutor, post a screenshot of the dialogue in the chat or in the mail. Comment on the dialogue.95. Announce an industry event.
96. Advertise your business. In the end, you have created a group or public

7 rules of SEO promotion Landing page

 7 rules of SEO promotion Landing page

SEO promotion is an alternative to contextual advertising. Only here they pay once, and get new customers without stopping. SEO promotion of landing page is a thing possible, but difficult. For positive results, you need to carefully follow the 7 rules.

1. Regionality.
It is better to create separate landing pages for the regions than to try to promote one all over Russia.

2. SEO optimization.
Filling the tags Alt, Title, description of the page (description) helps in SEO-promotion landing page. It is equally important to use key words in the text, focusing on the region of promotion.

3. Homepage.
The fact that the landing page is represented by one page has a very good effect on the promotion. Do not break this harmony and create many pages on one site.

4. Domain Optimization.
Not only tags and descriptions can be optimized. An SEO domain is a domain with keywords, for example, a site with the domain manager \\\"remont-shkafov.ru\\\" clearly shows the direction of the site’s activities. Use an SEO-optimized domain when promoting a landing page.

5. Technical SEO.
The site must be mobile and quickly loaded. Responsive design and caching plugins will help.

6. Orientation on {sasaran} audience.
Central Asia - the {sasaran} audience. If the landing will be focused on a strictly defined {sasaran} audience, the conversion will be higher. For example, you can create separate landing pages for each of the groups: pensioners, children, businessmen, etc.

7. Inbound links
Acquiring links from sites with a high TIC (thematic citation index) helps to bring landing pages to the top. Only external promotion should begin with a delay when the site is six months old. It is advisable to buy links at low speed, a maximum of 1 in 5 days.

At the initial stage, contextual advertising helps out: the site is young, and therefore the influx of {gratis|tidak dipungut bayaran|cuma-cuma} traffic from search engines cannot be large. Later, when SEO optimization and SEO promotion of the landing page is carried out, the “context” can be discarded: the flow of visitors from search engines does not allow the landing page to be left without orders.


54 ways to get new customers

1. Create a website

2. Contextual advertising

3. Teaser ads

4. Banners on portals

5. CPA network (payment for the actions of users on the site)

6. Create a group in social networks

7. Advertising on social networks (payment for impressions or clicks)

8. Affiliate programs

9. Place a banner with useful information on your website.

10. Place a subscription form on your website

11. Launch the capture page.

12. Launch a YouTube channel

13. YouTube Advertising

14. Make a share on the commodity-locomotive.

15. Launch flyers

16. To draw a lottery

17. To arrange the action “Gift to a friend-friend”

18. Use affiliate flyers for an allied target audience.

19. Mailing List

20. Couponers

21. Goods on credit

22. To make a free thematic information product for getting customer contacts.

23. Ring old customers

24. To hold a live seminar, conference

25. Conduct an online seminar

26. To sell

27. Request recommendations from old customers

28. Find a dealer

29. Cold calls

30. Lottery at the exhibition

31. Participation in the exhibition

32. Open a representative office

33. Launch content by database

34. Billboards

35. Launch Buzzbox (virus recommendation service)

36. Pillars

37. Magazine or newspaper article

38. Ad unit in a magazine or newspaper

39. TV advertising - video

40. TV advertising - running line

41. Radio advertising

42. Speech on the radio - expert format

43. Write a book

44. Electronic bulletin boards (Avito, Irr niche)

45. Advertising on screens in shopping centers, cafes, shuttles

46. ​​Act as a guest at the conference.

47. Scripts for sales managers

48. Distribution of test versions of the product - probes

49. Employee motivation system (bonuses for certain indicators)

50. SEO optimization

51. Loyalty program - a gift card for each client.

52. Advertising on asphalt

53. Posting ads, leaflets on mailboxes

54. SMS distribution

10 ways to call the price to the client

10 ways to call the price to the client

Salespeople or sales managers often have difficulty telling a customer a price. Even if the product presentation was flawless when it comes to price, there is often an awkward pause.

Imagine that you are presenting something to a client with some kind of “problem remover”. It costs 25 000 rubles, and you think that this is an overpriced price and your client cannot afford it. In this case, you can be sure that the client will surely feel your doubts and indecision and may regard them as an attempt to sell goods that do not correspond to their value.

Therefore, before you call the price to the customer, it is important to determine for yourself the value of the product that you offer. Whatever amount you give, it will always seem high to the client, unless you have identified the benefits of the product. That is why a good salesman or manager always provides answers to possible customer questions in advance and has a couple of trump cards with him.

And the following 10 ways will help to name the price correctly, that is, so that it sounds appropriate and reasonable.

Method number 1.
"Price from ..."

When a customer asks a question about the cost of a product, you give him a lower price threshold. Then find out from the buyer all the important characteristics of the product to offer the appropriate option. Thus, you have the opportunity not only to correctly present the price, but also to switch the client's attention to further interaction, evaluate its capabilities and suggest a suitable option.

Example:

- How much is the problem remover?
- Prices for problem removers start at 3000 rubles. And what problems do you want to solve with their help?

Method number 2.
"Fork prices"

The essence of this technique is that you name the cost of several (more often - three) similar products / bundles / packages in different price categories. And first you call the highest price, then the average and, finally, the lowest. So the customer first finds out the upper price threshold, and it is easier for him to make a purchase decision when he hears that there are more acceptable options.

- The cost of the service package “I want everything at once” - 28,000 rubles., The package “Cheap and angry” will cost you 14,000 rubles.

Method number 3.
"Price to choose"

In this technique, unlike the previous one, you name the prices, starting with the smallest and ending with the highest. At the same time, you explain how the cost of each product or set is justified. As a rule, the client chooses the average option.

- The cost of the package “A good little by little” - 6500 rubles, a package “Cheap and angry” - 14000 rubles, a package “I want everything at once” - 28 000 rubles. If you want to save money, the package “A good little by little” will suit you. If quality is important to you, select the “I want everything at once” package. If you need the best price-quality ratio, the “Cheap and angry” package will do.

Method number 4. 
"Your price"

This method helps to clarify the financial possibilities of the client in cases where you have several offers in different price categories. Its essence is that you call the price to the client (or better - the price range), and immediately specify which investments are acceptable for him.

- The cost of problem removers varies from 5 to 45 thousand rubles, depending on the brand, manufacturer and configuration. And how much do you expect?

Method number 5. 
"Comparison with competitors"

Often, customers can refer to competitors due to the lower cost of their product. In this case, it is important to explain to the buyer, what is the reason for the value of your product, and what is its value compared to the competitors offer. At the same time, it is important to focus on constructiveness, avoiding negative evaluations of competitors. After comparing the product, summarize, indicating the benefit

“Why are your problem removers so expensive?” Kompanicus-competitor is cheaper!
- Let's first define what we compare! “Companicus-competitor” problem removers serve only 2-3 months and do not support updates. And our problem removers are self-updating and long-playing: you will have enough of them for 10-15 years. In addition, if our problem remover suddenly becomes unusable earlier than it should be, we will replace it for free and pay compensation for 15% of the cost.

Method number 6. 
"Sandwich"

In this way, you put the cost of the goods in the presentation itself. Thus, you present to the client not just a “bare” price, but immediately justify it and organically proceed to the next stage of the sales cycle.

- Suppose you decide to purchase one problem remover per person at a price of 25,000 rubles. You get five cans of joy and one idea generator. Our specialist will come to the site and help you connect and configure the problem remover according to your wishes. Dismantle the old remover you need?

Method number 7. 
"Breaking the price"

In cases where the cost of a product / service is high, it is better to first call it breaking it up into smaller numbers, and at the end to announce the full amount. This will help to immediately justify the cost of the goods or the process of providing the service, at the stage when the client is still ready to listen.

- So, the cost of one can of joy is 3,000 rubles, 4 cans are included, plus one you get as a gift. Also one generator of ideas for the price of 5,000 rubles and the instrument itself for solving problems worth 10,000 rubles are included in the kit. The total cost of the kit is 25,000 rubles. Old problems remover will be dismantled?

Method number 8. 
"Monetization"

The essence of the method lies in the fact that you, together with the client, are counting on the monetary benefits that he gets by purchasing your product.

- When you get a problem solver, you will also need cans of joy. The cost of one spray - 4 500 rubles. If you purchase cans of joy complete with a problem solver, then one can will cost you 3,000 rubles. There are four of them, plus one extra spray can you get as a gift. Thus, you will save 10,500 rubles on some cans of joy.

Method number 9. 
"Link to authority"

During the presentation of the product, you can cite as an example your large customers, who may be an authority for a new customer.

- We have been working with the company “We will overcome longing” for 10 years. They also regularly purchase problem solvers from us and are completely satisfied with both the price and the quality. Oh, they understand this!

Method number 10. 
"Special Offer"

The ability to properly present special offers is as important as the presentation of the main product. For example, many sellers make a mistake when they immediately call the price at a discount, thereby depriving the customer of the opportunity to feel their own benefit.

Information about the specials. conditions can be used as the main argument, after you have already called the client several advantages.

- The price of the package “I want everything at once” includes only professional problem removers and cans of joy. They undergo quality control annually in the laboratory of the World Association for the Happiness of the Client. And buying a package from us, you get a 30% discount on any product.

All these tips are united by one thing, without which it is impossible to justify the price for the client - this is a certain preliminary work, identifying the benefits of the product, preparing answers to possible questions. So the lion's share of your success in price negotiations is how much time you spent preparing for them.

If you did everything you could (well prepared and tried different methods), and the client still doubts - let him go. As practice shows, with clients who are not fully aware of the value of the goods / services at the initial stage, difficulties often arise in subsequent ones. So just do something else.

5 ways to steal traffic from a competitor

5 ways to steal traffic from a competitor

# 1 -Learn their keywords

Check your competitor in SEMrush, there you can see a list of keywords that are in TOP.

SEMRush will show you:

keywords;
keyword frequency;
landing page for each keyword.
This is valuable information if you want to take away some of the traffic from your competitors.

Select the most relevant keywords and create content for these keywords, taking into account reasonable competition.

Make sure that you create a better page than your competitor’s, focus on higher quality and provide more value to your readers. Begin to aggressively promote this page. It makes no sense to write excellent texts in the blog, if no one knows that you have them.

# 2 - Increase Domain Authority

Moz scans the Internet to collect site-related information and assigns its Domain Authority to each site. This indicator is based on a variety of factors that also have a definite value for Google when ranking content. Domain Authority indicators range from 0 to 100 and the higher, the more likely to be ranked in high positions.

You should strive to increase the Domain Authority indicator as much as possible, so take action to increase it. Just check your competitors to understand what's the difference when ranking you and competitors. To make it always convenient to recognize these indicators, you can download the free version of the plugin for Ghrome - Moz Toolbar from the official Moz website.

The best ways to increase credibility remained high-quality links, but taking into account the trust of the referring domains and their subjects.

# 3 - Your competitor’s high quality links

Backlinko’s Brian Deane report on how Google ranks content found that high-quality links from other sites are still extremely important to the search engine.

Use SEO tools such as Ahrefs to find sites that link to competitors' sites and try to get links from the same resources.

# 4 - Become a more reputable site

Creating / delivering high quality content / services / products is much cooler to attract attention to your site than all other tricks.

One of the ways to become the key authority of the industry is to create content that will show you as a leader in a certain segment. In addition, you need to build relationships with other key authorities in your industry. The high credibility of your site will help lure a significant part of the traffic from your competitor to you.

# 5 - Use paid promotion

Advertising on social media platforms such as Facebook, Linkedin, etc. Using paid ads is becoming increasingly important to reach the target audience and potential new customers.

On Facebook, you can target your ads based on a huge number of demographic characteristics, including age, location, and interests (about 85 targeting options). If your competitor is popular enough, it may be listed as an interest, so that you can target your advertisements to people who have subscribed to your competitors to reach people in your niche who have not heard about you.

The online world is a very competitive environment, so you must be competitive. Try some of these tactics and your traffic will increase.

Attraction of traffic to the site.

1. Search engines

2. Contextual advertising

3. Communities in social networks

4. Links in social networks

5. Newsletter to friends in social networks

6. Statuses in social networks

7. Paid advertising in social networks

8. Advertising in communities in social networks

9. Buying ads from users on Facebook, VKontakte, Twitter

10. Blogging in the blogosphere

11. Commenting in the blogosphere

12. Advertising on blogs

13. Forums

14. Link in the profile on the forum

15. Link in the signature on the forum

16. Communication on thematic forums with a recommendation to visit the site / blog

17. Free bulletin boards (Avito.ru and similar)

18. Paid and free directories

19. Free Mailing Services

20. Advertise in other ezines

21. Advertising on other sites

22. Communication on other sites with the installation of links to your

23. Exchange links with other sites

24. Block “recommend” on other sites

25. Buying guards

26. Order announcement / post / review

27. Guest Post

28. Banner advertising

29. Banner networks

30. Thematic portals

31. Purchase traffic

32. Affiliate Program

33. Script "tell a friend" on your site

34. Like buttons

35. Block of comments on the site with registration through social networks

36. Subscribe to updates on the site

37. QR code

38. Own competitions

39. Participation in contests organized by other

40. Viral advertising

41. Video Marketing

42. Video channel on YouTube (and other similar services)

43. Audio marketing

44. My free e-books

45. Advertising in electronic books on the exchange

46. ​​Advertising on infoproducts aggregators

47. News

48. Offline events

49. Custom article in print, advertising in print

50. Advertising on TV, radio

51. Spam, Doorway, Cloaking, and the like

How to promote the site yourself

How to promote the site yourself

1. Install analytics services.

Well-known and yet free analytics systems are: Yandex.Metrica and Google Analytics. With their help, you can find out the statistics of visits, conversion and site performance. When installing Yandex.Metrics do not forget to turn on the web viewer!

2. Choose keywords for the main pages.

There are two main tools for this task: Google Keyword Tool
and Yandex.Wordstat.

The initial analysis can be reduced to a small list, for example, from 10–20 basic words and phrases. Over time, this list will change - something will cease to be relevant, and some words, on the contrary, will be included in the scope of your interests. Also, as the withdrawal of requests in the TOP of the search results, you will need to select new keywords.

3. Do an on-page SEO.

Based on your research from point 2, describe the pages so that the search engines “want” to show your site as high as possible. This is not a task to use as many keywords as possible on the page and in the meta tags. As a rule, one page is one keyword, plus several secondary ones.

There are 7 basic elements where keywords can be used:

- Page address (URL)
- Title meta tag
- Meta tag Description
- Keywords meta tag: enter only a few basic words that appear on this page
- Headings and subheadings in the text. In the code, they are denoted as H1-H4
- Description of pictures on the page: ALT meta tag
- Text located on the page, also known as "content"

4. Make a site map.

To do this, you need to "collect" all the pages of the site into one file: sitemap.xml and upload it to the root directory, that is, site. com / sitemap.xml

5. Add a site to webmasters services.

The most popular and necessary:
- Yandex.Webmaster
- Google Webmaster Tools

What should be done first:
- Add previously created sitemap
- Specify the geographical location of the site
- Specify domain name preferences: with www or without www
- Check for robots file. txt

6. Screw social buttons and widgets to the site.

Add social buttons, widgets, plugins: VK, Twitter, Facebook, Google +1. Social signals play a role in search engine optimization, but with their help, you can get quality traffic from search engines and increase loyalty of the target audience to the brand. At the same time, it is worth considering that such widgets affect the page loading speed and sometimes just lead visitors away from the site due to long loading.

7. Do technical testing.

Check the speed of the main pages in Google Page Speed. Good performance will be from 70 to 100. If you have lower numbers, then it makes sense to talk to the hosting company. The obtained statistics will be a reference point for making improvements on the site.

8. Write a plan for creating expert or thematic content.

Static pages are good. But with the advent of regular, high-quality content updates on the site, including using a blog, you will be able to significantly increase your chances of getting the site to the TOP of the search results

Marketing in 170 theses

Marketing in 170 theses

Everything is already invented.
1. Preparation is 80% of success.
2. Creative imitation.
3. The one who cannot copy the master cannot become the master himself.
4. Imitation is the easiest way. (Confucius)
5. It is better to imitate than to envy. (Georgian proverb)
6. "Invented not by us (not by me)". (Ego reaction)

Only the client knows.
7. Do not dictate to the market, but study.
8. The best customer, the customer has sent a complaint.
9. Customer complaint - the moment of truth.
10. We have our backs to the customer.
11. The concept of quality at the buyer and manufacturer is different.
12. No one is a judge in his own case.
13. Use direct marketing, then you will know the reaction of customers ...
14. Shock words (check on clients, that was remembered).
15. Give the customer a businesslike choice.
16. Find out where the hidden obstacles are.
17. Only those who know the obstacles in their path can overcome them.
18. Find out where the main interest of the client.
19. I can never convince another, except with the help of his own thoughts. (I. Kant)
20. Ask questions.
21. Ask why?
22. Listen, listen, listen, listen, listen and once again listen to the client.
23. Who speaks that sows, who listens that collects a harvest. (P. Buast)
24. To lead people behind you, follow them. (Lao Tzu)
25. The beginning of all wisdom is the recognition of facts.
26. Where are your stats?
27. Ignorance costs much more.

In short!
28. In short! More points, not commas.
29. Good is doubly good when it is short. (V. Gracian)
30. The power of speech is the ability to express a lot in a few words. (Plutarch)
31. Where there are few words, they have weight. (Shakespeare)
32. On the truth a few words need.

Simpler!
33. Need to sell commonplace. Banal solution of banal problems.
34. Use stereotypes, truisms.
35. Use the yes effect.
36. Simplicity, simplicity, simplicity, simplicity, simplicity.
37. Simplicity is a sign of truth.
38. The greatest truths are the simplest. (L. Tolstoy)
39. All thoughts that have tremendous consequences are always simple. (L. Tolstoy)
40. Complicate is simple, difficult to simplify.
41. Strong people are always simple. (L. Tolstoy)
42. More genius means easier.
43. Simplicity is the extreme limit of experience and the last effort of a genius. (J. Sand)
44. 14% of readers can correctly convey the meaning of what they read.
45. For the general reader, write at the level of 12-year-olds, advertising read quickly.
46. ​​Make headlines. End with conclusions.
47. Visibility !!! Not easy, but stupid.
48. It is better to see once than hear a hundred times. Speak + show.
49. Image speaks more than a thousand words.

Train.
50. The presence of dialogue (rhetorical questions).
51. Bring in an element of learning: tell me how you do everything.
52. Teaching is halfway to knowledge. (Japanese saying)
53. To teach is to double study. (J. Joubert)
54. Thomas Watson, the founder of IBM, primarily trained, trained and educated his people. (Peter Drucker)
55. Use stories.
56. Refer to the authorities.
57. The best ads are similar to the article.

Like personally.
58. The most pleasant sound in the world for a client is his name.
59. Give thanks!
60. Praise!
61. Conditionally agree.
62. People like their own ideas.
63. Do you want to like people? - value their mind. (C. Helvetius)
64. Use compliments.
65. Give gifts in advance.
66. Pre-emptive comfort strike.
67. He who gives in advance, gives doubly. (Miguel Cervantes)
68. Use a sense of justice. Let the client feel obliged to you.
69. The buyer is flattered by the bottom adjustment of a person who is more significant than himself.

Cause feelings and emotions.
70. Those materials that most polarized the audience, and were the most effective.
71. Intrigue the client.
72. Blow up dynamite.
73. Use paradoxes.
74. Enthusiasm doubles revenue.
75. Enclose passion.
76. Whoever demands a result must appeal to feeling. (W. Bokmann)
77. Use emotions - humor, lust for power, fear, vanity, greed, hate, love, beauty, selfishness, hunger.
78. Arrange a scandal.
79. In madness there is hope, in mediocrity no. (R. Emerson)
80. All genres are nice except boring ones. (Voltaire)
81. Find a highlight.
82. Create a unique selling proposition (UTP)!
83. Different than all the others.
84. Give the bulletin a strong personal touch.
85. Do not be afraid to be yourself.

People sell, produce machines.
86. There are no companies, there are only people.
87. Find an intermediary who can work with clients and pay him 10%.
88. Delegate the creation of a sales system.
89. Work with those who agree to earn from the result.
90. Create a dealer network.
91. Selling is more important (and much harder) than producing.
92. A good opinion is given to four, a bad eleven.
93. The buyer buys not only the goods, but also the relationship with the seller.

Confidence
94. Success comes to those who cut the path back.
95. Doubt can not be hidden, it is necessary that it was not !!! Sharks smell the blood.
96. Can we? Yes, all our life we ​​just do.
97. Confidence is half the victory.

98. Who trusts himself, others trust him.
99. Be sincere.
100. True, only truth and nothing but truth.
101. Honesty stands closest to the great. (V. Hugo)
102. If not me, then who?
103. Use only the truth. You are sure about it.

Everything is already there
104. The real purpose of marketing is to retain loyal customers and receive an annual rent from them.
105. You need to have an established market - creating a market requires money.
106. Sell a similar product. Competitors have already created a need.
107. Use foreign customers.
108. Lists are money.
109. New customer is 4 times more expensive than old.

Hypothesis Testing
110. Do not make decisions without prior verification.
111. Do a test of different ways in different markets.
112. Try and check.
113. Knowledge is always preceded by an assumption. (A. Humboldt)
114. The test is carried out by experiment.
115. Even a small practice is worth a great theory.
116. That for one mistake, for another source data.
117. All probabilities are 50%, either happen or not. (Colward)
118. One experience gained is more important than the seven rules of wisdom. (Arabic dictum)

Start immediately
119. Successful people act quickly.
120. Respond to customer inquiries quickly.
121. Successful people decide quickly.
122. Doubly gives one who gives quickly. (Seneca)
123. Fast means easy.
124. Besides death, all that is fast is good. (Kalmyk proverb)
125. The beginning is - more than half of all. (Aristotle)
126. We must begin, and then we will see. (Napoleon I)
127. He who seeks an excuse steals time. (Hindi Proverb)
128. Neatness steals time. (O. Wilde)
129. Whoever does not know the value of time is not born for glory. (L. Vovenarg)
130. It is better to give soon than a lot. (Kyrgyz proverb)
131. Take and make.
132. Start immediately.
133. Start now.
134. Go and do it.
135. Forward!
136. Delay in death is like. (M. Lomonosov)
137. One day today is more valuable than two tomorrow's. (B. Franklin)
138. Take money immediately.
139. Be bold!
140. If not now, when?
141. Old age begins on the day when courage dies. (A. Morois)
142. Only things are counted, not thoughts.

Concentration
143. Narrow the focus and increase the sale within it.
144. Goods for all do not need anyone.
145. The principle of the lever (capital, time, energy is limited).
146. Concentrate your strengths on a weak area.
147. No investment on the principle of watering.
148. Positioning.
149. Pareto's rule.
150. Free up time for the main thing.
151. It is better to be the first in the village than the second in Rome. (Julius Caesar)
152. Do not be zealous inappropriate. (Ferdowsi)
153. Multilateral interests from the devil.
154. The master is manifested in restriction.
155. Cross out!

Replay
156. The first transaction - for all subsequent.
157. Advertising requires repetition.
158. Successful reception must be repeated indefinitely !!!
159. Use to the end a positive experience.
160. Once said - never once said.
161. Develop a conditioned reflex.
162. Create a habit.
163. Habit dominates the mind.
164. There is nothing stronger than a habit. (Ovid)
165. Repetition frees energy.
166. In repeating the benefits. (Arabic proverb)

Very easy for customer
167. Ease of purchase and use.
168. Maximum ease of purchase.
169. Fast means easy.
170. Minimum energy from the client.

What is included in the creation of advertising campaigns?

What is included in the creation of advertising campaigns?

- Gathering of semantics (accumulation of catchphrases). We completely gather all solicitations, for example There are no confinements on the quantity of catchphrases;

- Writing advertisements. 3 content advertisements for each gathering on the inquiry. 5 writings for campaigns on rsya;

- Detachment of campaigns by the warmth of traffic (if fundamental);

- Setting rates;

- Minus solicitations;

- Cross minus;

- Important hunt headers, 56 characters in length;

- Writing and installing refreshes, fast links, displayed links;

- Putting utm-marks;

- Crusade for retargeting;

- Separate campaigns for rsya (elaboration of close mathematics);

- Dispatch and maintenance of campaigns;

- Work with questions with the status of low hits;

- Writing formats;

- Make pennant promotions;

- Work with groups of onlookers

- Advertising by email addresses (on the off chance that you as of now have a base)

- Association Yandex measurements and Google Investigation

Phases of work:

- Analysis of your specialty;

- Analysis of your rivals on Yandex Direct and Google AdWords;

- Gather semantics, parsing demands.

- examine negative catchphrases (minus solicitations)

- Writing one of a kind headlines and declarations;

- Choice of pictures for YAN;

- Internal arrangement and download campaigns in Yandex Direct/Google Adwords.

- Dispatch, Examination and Twist campaigns.

What is the timeline for creating advertising campaigns?

Terms of creating advertising campaigns: from 7 to 15 days!

What do you get actually?

- Completely altered advertising campaigns for your site with extraordinary semantics and the most recent innovations from Yandex and Google

- I ensure that just focused on traffic will go to the site.

- You don't need to reconfigure campaigns

- You can emerge among contenders with cool advertisements and pay less for snaps than they do.

- Ongoing help joined by advertising campaigns.

- Straightforward reporting of advancement and advertising effort statistics

- Month of the advertising effort as a blessing

- Altered Yandex Metric and Google Investigation;

- Filled Yandex business card;

- UTM labels are stepped;

- Separate campaigns on YAN and Inquiry;

- Separate campaigns by Locale;

- All promotions contain speedy links (4 things, regardless of whether it is a one-page/Landing Page);

- Staked wagers;

- An expansive list of negative catchphrases

Selection of keywords for Google AdWords

Selection of keywords for Google AdWords I think you shouldn’t talk about the importance of keywords in Google AdWords advertising. Even the name of the system is pronounced as 2 words - Ad (ad) and Words (words). It is with the help of words (professionals call them search queries) that people try to solve some of their problems on Google. And thanks to these words, advertisers can understand the way people think and offer them a solution to these problems.

So how do you determine the right advertising keywords?

To answer this question, let's divide the selection process into several stages. Each stage will need to be performed in strict sequence. Otherwise, you can not get the results that we would like. AdWords keyword selection includes the following steps:

Understanding the target audience

Market analysis

Selection of words using services and tools

Adding words based on actual data


The first 3 steps are typical for the launch stage of an advertising campaign - i.e. when you create advertising from scratch. The last step is the data you already receive from running AdWords ads. In the fourth step, you will find the most valuable words for your business.


1. How to understand your audience?

Become a part of it, or find people who are representatives of your audience. Write yourself all thematic sites, articles, blogs, magazines, newspapers and books. After that, be patient and just read. Read every day and a lot. You must understand the language of your target audience, its thoughts, feelings, feelings and fears.

In the process of reading write out the keywords that your potential customers use to solve their problems. At the end, you should have a list of keywords that your target audience uses in conversations.


2. What will the analysis of the market give you?

Understanding its scope, level of competition and difficulty of entry. At first glance it may seem that this data is not important when selecting words in Google AdWords. However, it is not.

The volume of the market will depend on the level of your income on it. If the market is large, then, accordingly, you can bite off even a small piece of the pie, while earning good money. With the help of the Traffic Estimator or the Semrush service, look at how much advertisers pay for certain words in your topic and how much traffic is expected. If the rates and the volume of visitors are large, this means the market is large and there is money on it.

After that, correlate this forecast with your business and keywords. Are you ready to pay $ 5 for 1 click on the high-frequency word? Will your advertising be profitable? If not, it is better not to take highly competitive words at the start of an advertisement. Those who pay for these expensive words are usually long on the market and have a regular customer base (which allows them to compete even in a minus). Find the words advertisers pay less for (or don't pay at all). From the assembled previous list of words you should find enough of these.

The result of the second stage should be to shorten the first list to the most appropriate keywords for your business and the market.


3. What tools and services to use?

There are a large number of services for selecting AdWords keywords. There is a difference between their selection for the CIS and Europe (USA), so I divided them into 2 categories by region.


CIS services

1. Google Keyword Tool

Probably the most popular Google AdWords service to date. It is a huge plus in that the statistics are given specifically for the Google search engine - where you will show your ads. I will not describe the system, this is the material of the whole article. So read the help, and use it to your advantage.

2. Yandex Keyword Tool

Despite the fact that many in Google advertising ignore this service - I would not do it. In Russia, for example, Yandex have a larger market share than Google, and therefore this system has more statistics on user requests. Here you can find those low-frequency queries that are not yet in Google statistics (but which people can search for). Therefore, the use of both services in the complex - the best solution.

3. Semrush word matching service

This service selects keywords based on the Google Word Tool. However, he does it in a much more convenient way, thanks to which you can find a lot of low-frequency words. Also, this tool will be useful to you with its other functions - analysis of words and ads of competitors, traffic cost estimation and various forecasts. The only disadvantage so far is its price - $ 70 / month for the minimum package. Not all advertisers can afford the service.

4. Google search statistics

A very useful tool in the selection of words, especially for affiliates. In it, you can view the trends in traffic fluctuations over the past year and also see “hot” requests (those for which traffic will soon grow). Puse!

5. Tips from Google Search Suggest

When you enter a search query, Google gives you hints for your region. I'm sure you often didn’t write a complete phrase but simply went over them. Entering your keywords in the search form you will see these tips, and you can find there new useful keywords.

Of course, there are a lot of other services on the CIS market (I have nothing against them). But here I brought exactly those with whom I myself successfully work at the moment.


And what is used in the west?

For Europe and the United States, the main tool is also Google Keyword Hint. There the markets are so developed that this tool gives much more accurate data than in the CIS. Also, thanks to Semrush entering the Western market, many advertisers are actively using it there. Among other services the following are popular:

1. Wordtracker

One of the most popular services in the west. Allows you to find a large number of low-frequency words. Paid, has a 7-day trial version.

2. SpyFu

This service is very similar in functionality to Semrush. Actively used in affiliate and affiliate marketing.

3. Bing Ads Intelligence

Microsoft keyword matching and optimization plugin. Includes data from the Bing and MSN search engines. The tool works only in MS Office 2007, 2010 and 2013. It is free.

4. KeywordSpy

And another popular western online service. Allows you to explore the words and ads of competitors down to ROI. There is a lot of information for affiliates - the tool is more focused on them. Paid. There is a trial version.

Regarding Western services, I would say that there are no free and high-quality services. Basically all good tools are built into more comprehensive paid products. They are much more functional than the standard Google service, but you have to pay well for it. But there people understand that good is not free. We have not yet. Actually - it all depends on the goals.


4. Magic wand for best keywords

Before launching, you have a list of keywords - but these are just our assumptions. They can be both accepted and rejected by the market. The real picture you get only after you collect information based on your advertising. Many do not know about this opportunity, and lose a lot. The name of this magic wand is Search Queries Report.

Get familiar with it and actively use it. There you will find those words that you never even imagined. And, most importantly, for which there will be no competitors. You can even pay 1 cent for words, getting a small but useful traffic. Affiliate advertisers know the price of this tool - because in their business, they count every penny. Do it and you.

In this article I tried to tell you about the main stages in the selection of keywords in Google AdWords, which I successfully use. I doubt that this will change the opinion of many “businessmen” who think that searching for words is a job for a couple of hours. Each of us has our own business vision. But at the same time, I am sure that for someone the material will be a discovery and will save hundreds of dollars in the advertising budget. For these advertisers, I write my articles.


P.S. All the steps described are specific to Google AdWords search ads. For contextual targeting in CCM, completely different strategies are used.

Lift guests with LinkedIn

Lift guests with LinkedIn

Proficient development is unbelievable without consistent preparing and learning imparting to partners.
LinkedIn was made for correspondence between experts. For pursuit of employment, it is no less helpful than a resume.

Here you can distribute connections to your articles and research materials, discover partners by calling, take an interest in talks. Correspondence in LinkedIn will assist any profoundly qualified expert with finding a field for the execution of their thoughts. Sharing articles and substance will end up simpler with the SEOlit posting administration.

• Benefit Posting on LinkedIn

You can set up autoposting, crossposting and delaying posting on LinkedIn, and after that your posts will show up on the news channel consequently.