Everything is already invented.
1. Preparation is 80% of success.
2. Creative imitation.
3. The one who cannot copy the master cannot become the master himself.
4. Imitation is the easiest way. (Confucius)
5. It is better to imitate than to envy. (Georgian proverb)
6. "Invented not by us (not by me)". (Ego reaction)
Only the client knows.
7. Do not dictate to the market, but study.
8. The best customer, the customer has sent a complaint.
9. Customer complaint - the moment of truth.
10. We have our backs to the customer.
11. The concept of quality at the buyer and manufacturer is different.
12. No one is a judge in his own case.
13. Use direct marketing, then you will know the reaction of customers ...
14. Shock words (check on clients, that was remembered).
15. Give the customer a businesslike choice.
16. Find out where the hidden obstacles are.
17. Only those who know the obstacles in their path can overcome them.
18. Find out where the main interest of the client.
19. I can never convince another, except with the help of his own thoughts. (I. Kant)
20. Ask questions.
21. Ask why?
22. Listen, listen, listen, listen, listen and once again listen to the client.
23. Who speaks that sows, who listens that collects a harvest. (P. Buast)
24. To lead people behind you, follow them. (Lao Tzu)
25. The beginning of all wisdom is the recognition of facts.
26. Where are your stats?
27. Ignorance costs much more.
In short!
28. In short! More points, not commas.
29. Good is doubly good when it is short. (V. Gracian)
30. The power of speech is the ability to express a lot in a few words. (Plutarch)
31. Where there are few words, they have weight. (Shakespeare)
32. On the truth a few words need.
Simpler!
33. Need to sell commonplace. Banal solution of banal problems.
34. Use stereotypes, truisms.
35. Use the yes effect.
36. Simplicity, simplicity, simplicity, simplicity, simplicity.
37. Simplicity is a sign of truth.
38. The greatest truths are the simplest. (L. Tolstoy)
39. All thoughts that have tremendous consequences are always simple. (L. Tolstoy)
40. Complicate is simple, difficult to simplify.
41. Strong people are always simple. (L. Tolstoy)
42. More genius means easier.
43. Simplicity is the extreme limit of experience and the last effort of a genius. (J. Sand)
44. 14% of readers can correctly convey the meaning of what they read.
45. For the general reader, write at the level of 12-year-olds, advertising read quickly.
46. Make headlines. End with conclusions.
47. Visibility !!! Not easy, but stupid.
48. It is better to see once than hear a hundred times. Speak + show.
49. Image speaks more than a thousand words.
Train.
50. The presence of dialogue (rhetorical questions).
51. Bring in an element of learning: tell me how you do everything.
52. Teaching is halfway to knowledge. (Japanese saying)
53. To teach is to double study. (J. Joubert)
54. Thomas Watson, the founder of IBM, primarily trained, trained and educated his people. (Peter Drucker)
55. Use stories.
56. Refer to the authorities.
57. The best ads are similar to the article.
Like personally.
58. The most pleasant sound in the world for a client is his name.
59. Give thanks!
60. Praise!
61. Conditionally agree.
62. People like their own ideas.
63. Do you want to like people? - value their mind. (C. Helvetius)
64. Use compliments.
65. Give gifts in advance.
66. Pre-emptive comfort strike.
67. He who gives in advance, gives doubly. (Miguel Cervantes)
68. Use a sense of justice. Let the client feel obliged to you.
69. The buyer is flattered by the bottom adjustment of a person who is more significant than himself.
Cause feelings and emotions.
70. Those materials that most polarized the audience, and were the most effective.
71. Intrigue the client.
72. Blow up dynamite.
73. Use paradoxes.
74. Enthusiasm doubles revenue.
75. Enclose passion.
76. Whoever demands a result must appeal to feeling. (W. Bokmann)
77. Use emotions - humor, lust for power, fear, vanity, greed, hate, love, beauty, selfishness, hunger.
78. Arrange a scandal.
79. In madness there is hope, in mediocrity no. (R. Emerson)
80. All genres are nice except boring ones. (Voltaire)
81. Find a highlight.
82. Create a unique selling proposition (UTP)!
83. Different than all the others.
84. Give the bulletin a strong personal touch.
85. Do not be afraid to be yourself.
People sell, produce machines.
86. There are no companies, there are only people.
87. Find an intermediary who can work with clients and pay him 10%.
88. Delegate the creation of a sales system.
89. Work with those who agree to earn from the result.
90. Create a dealer network.
91. Selling is more important (and much harder) than producing.
92. A good opinion is given to four, a bad eleven.
93. The buyer buys not only the goods, but also the relationship with the seller.
Confidence
94. Success comes to those who cut the path back.
95. Doubt can not be hidden, it is necessary that it was not !!! Sharks smell the blood.
96. Can we? Yes, all our life we just do.
97. Confidence is half the victory.
98. Who trusts himself, others trust him.
99. Be sincere.
100. True, only truth and nothing but truth.
101. Honesty stands closest to the great. (V. Hugo)
102. If not me, then who?
103. Use only the truth. You are sure about it.
Everything is already there
104. The real purpose of marketing is to retain loyal customers and receive an annual rent from them.
105. You need to have an established market - creating a market requires money.
106. Sell a similar product. Competitors have already created a need.
107. Use foreign customers.
108. Lists are money.
109. New customer is 4 times more expensive than old.
Hypothesis Testing
110. Do not make decisions without prior verification.
111. Do a test of different ways in different markets.
112. Try and check.
113. Knowledge is always preceded by an assumption. (A. Humboldt)
114. The test is carried out by experiment.
115. Even a small practice is worth a great theory.
116. That for one mistake, for another source data.
117. All probabilities are 50%, either happen or not. (Colward)
118. One experience gained is more important than the seven rules of wisdom. (Arabic dictum)
Start immediately
119. Successful people act quickly.
120. Respond to customer inquiries quickly.
121. Successful people decide quickly.
122. Doubly gives one who gives quickly. (Seneca)
123. Fast means easy.
124. Besides death, all that is fast is good. (Kalmyk proverb)
125. The beginning is - more than half of all. (Aristotle)
126. We must begin, and then we will see. (Napoleon I)
127. He who seeks an excuse steals time. (Hindi Proverb)
128. Neatness steals time. (O. Wilde)
129. Whoever does not know the value of time is not born for glory. (L. Vovenarg)
130. It is better to give soon than a lot. (Kyrgyz proverb)
131. Take and make.
132. Start immediately.
133. Start now.
134. Go and do it.
135. Forward!
136. Delay in death is like. (M. Lomonosov)
137. One day today is more valuable than two tomorrow's. (B. Franklin)
138. Take money immediately.
139. Be bold!
140. If not now, when?
141. Old age begins on the day when courage dies. (A. Morois)
142. Only things are counted, not thoughts.
Concentration
143. Narrow the focus and increase the sale within it.
144. Goods for all do not need anyone.
145. The principle of the lever (capital, time, energy is limited).
146. Concentrate your strengths on a weak area.
147. No investment on the principle of watering.
148. Positioning.
149. Pareto's rule.
150. Free up time for the main thing.
151. It is better to be the first in the village than the second in Rome. (Julius Caesar)
152. Do not be zealous inappropriate. (Ferdowsi)
153. Multilateral interests from the devil.
154. The master is manifested in restriction.
155. Cross out!
Replay
156. The first transaction - for all subsequent.
157. Advertising requires repetition.
158. Successful reception must be repeated indefinitely !!!
159. Use to the end a positive experience.
160. Once said - never once said.
161. Develop a conditioned reflex.
162. Create a habit.
163. Habit dominates the mind.
164. There is nothing stronger than a habit. (Ovid)
165. Repetition frees energy.
166. In repeating the benefits. (Arabic proverb)
Very easy for customer
167. Ease of purchase and use.
168. Maximum ease of purchase.
169. Fast means easy.
170. Minimum energy from the client.
99. Be sincere.
100. True, only truth and nothing but truth.
101. Honesty stands closest to the great. (V. Hugo)
102. If not me, then who?
103. Use only the truth. You are sure about it.
Everything is already there
104. The real purpose of marketing is to retain loyal customers and receive an annual rent from them.
105. You need to have an established market - creating a market requires money.
106. Sell a similar product. Competitors have already created a need.
107. Use foreign customers.
108. Lists are money.
109. New customer is 4 times more expensive than old.
Hypothesis Testing
110. Do not make decisions without prior verification.
111. Do a test of different ways in different markets.
112. Try and check.
113. Knowledge is always preceded by an assumption. (A. Humboldt)
114. The test is carried out by experiment.
115. Even a small practice is worth a great theory.
116. That for one mistake, for another source data.
117. All probabilities are 50%, either happen or not. (Colward)
118. One experience gained is more important than the seven rules of wisdom. (Arabic dictum)
Start immediately
119. Successful people act quickly.
120. Respond to customer inquiries quickly.
121. Successful people decide quickly.
122. Doubly gives one who gives quickly. (Seneca)
123. Fast means easy.
124. Besides death, all that is fast is good. (Kalmyk proverb)
125. The beginning is - more than half of all. (Aristotle)
126. We must begin, and then we will see. (Napoleon I)
127. He who seeks an excuse steals time. (Hindi Proverb)
128. Neatness steals time. (O. Wilde)
129. Whoever does not know the value of time is not born for glory. (L. Vovenarg)
130. It is better to give soon than a lot. (Kyrgyz proverb)
131. Take and make.
132. Start immediately.
133. Start now.
134. Go and do it.
135. Forward!
136. Delay in death is like. (M. Lomonosov)
137. One day today is more valuable than two tomorrow's. (B. Franklin)
138. Take money immediately.
139. Be bold!
140. If not now, when?
141. Old age begins on the day when courage dies. (A. Morois)
142. Only things are counted, not thoughts.
Concentration
143. Narrow the focus and increase the sale within it.
144. Goods for all do not need anyone.
145. The principle of the lever (capital, time, energy is limited).
146. Concentrate your strengths on a weak area.
147. No investment on the principle of watering.
148. Positioning.
149. Pareto's rule.
150. Free up time for the main thing.
151. It is better to be the first in the village than the second in Rome. (Julius Caesar)
152. Do not be zealous inappropriate. (Ferdowsi)
153. Multilateral interests from the devil.
154. The master is manifested in restriction.
155. Cross out!
Replay
156. The first transaction - for all subsequent.
157. Advertising requires repetition.
158. Successful reception must be repeated indefinitely !!!
159. Use to the end a positive experience.
160. Once said - never once said.
161. Develop a conditioned reflex.
162. Create a habit.
163. Habit dominates the mind.
164. There is nothing stronger than a habit. (Ovid)
165. Repetition frees energy.
166. In repeating the benefits. (Arabic proverb)
Very easy for customer
167. Ease of purchase and use.
168. Maximum ease of purchase.
169. Fast means easy.
170. Minimum energy from the client.
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