All marketers are aware of the benefits of promoting projects in social networks. In this article you will find 96 ideas that will help support SMM campaigns.
1. Quotes. Funny and inspirational quotes of famous people are always a success.
2. Keep the thought. “If I were a millionaire, then ...” - ask the audience to continue this or other thoughts.
3. Polls. Odnoklassniki, Vkontakte and Facebook allow you to create a poll within one minute.
4. Photos in the format "behind the scenes." Post photos of employees during work, satisfied customers. Suitable photos from corporate parties and industry events.
5. Statistics. Graphs and charts with data related to your field of activity are always in demand.
6. Repeated announcements of successful blog posts. Links to popular articles never hurt.
7. Questions. Ask your audience simple questions related to your business.
See also: 97 ideas online business
8. Announcements of your guest posts. If your article is published on a reputable industry resource, immediately inform your subscribers.
9. Branded photos. Look for photos in the far corners of your hard drive that have your company logo. Well, if the image will be funny.
10. Infographics. You can announce someone else's infographics or create your own.
11. Photos of your product. These photos can be posted on Pinterest or Instagram.
12. Photos, causing positive emotions. Do not try to connect them with your business. Your subscribers will certainly appreciate the photo of a sunset or a smiling child.
See also: Effective promotion of "Vkontakte": 50 tips and lots of useful services
13. Link to the discussion or dispute. If you argue with colleagues on any forum or in comments to a blog post, refer to this dispute. Holivar is a great way to draw attention and engage subscribers in interaction.
14. Opinion of users. Ask subscribers to share feedback on your product.
15. Photos of your product. Post a photo of your product during assembly or production.
16. Repost photos from Pinterest or Flickr. In these social networks you will find many interesting images worthy of the attention of your audience.
17. Share a link to a useful resource. This could be an industry blog, a new service or a guide written by your colleagues.
18. Post your presentation to SlideShare. And share the link with subscribers.
See also: How to make a cool presentation if you are not a designer
19. Refer to the useful case. Many consider this format more interesting than standard blog posts.
20. Useful advice. Publish helpful advice related to your business.
21. Ask users to write a review of your product. Motivate them and reward the most active.
22. Share your customer photos related to your business or product. They can be found on the corresponding hashtags.
23. Recommend users a free tool. For example, share with them information about the program with which you make a gif-animation.
24. Recommend users a useful book related to your field of activity. If it is freely available, leave a link.
25. Describe the working day of your company employee. This can be a photo report with a small description. Refer to this content.
26. Recommend your favorite products. If you sell bicycles, you must be an avid cyclist. Share your personal preferences with the public.
No time to implement all these items? Contact us!
27. Periodically share with users useful tricks. Make a list and publish them in the following format: "Trick number 9".
28. List of top articles. Make a list of the most popular posts in industry blogs. Publish it and explain with the example of several materials, why publications have become successful.
29. Recommend your partners to subscribers. For example, if you are satisfied with your Internet service provider, supplier of computer equipment or a cleaning agency, do not feel sorry for compliments.
30. Tell the audience how you succeed in business and do not go crazy. Perhaps you are doing yoga, attending psychological trainings or throwing out negative energy with the help of crossfit? Photos are welcome.
31. Ask subscribers for advice.
32. Confirm that you are human. Post a photo of your breakfast destroyed by your dog's sneakers or the devastating effects of yesterday's party.
33. Comment on current events that everyone has heard. Avoid political topics. Conchita Wurst's victory at Eurovision is a great example.
34. Recommend an expert. Recommend followers to subscribe to the sectoral expert page. Say that you yourself get a lot of useful information from first-hand.
35. Share your memories with the audience. Post a photo of your old logo, first products or office in the garage.
36. Other social networks. Post on Facebook or VKontakte a link to your Pinterest profile or other social network.
37. Post something funny. Beat the famous meme.
38. Post the video. It is better if it is a useful video instruction.
See also: What to write about in a blog, when to write about nothing: 99 content ideas
39. Recommend subscribers a LinkedIn profile of a cool specialist. You may have collaborated with a great designer or photographer. Share your experiences with colleagues and clients.
40. Hold a photo contest. The theme of the photo should be related to your business.
41. Comment on the topics that are currently being discussed on Twitter. Avoid politics.
42. Argue with someone from colleagues or industry gurus. Make your subscribers see the discussion.
43. Post a fun photo. And ask the subscribers to come up with a signature.
44. Find a video on YouTube that interests your audience. This can be a funny video shot on the phone’s camera, or professional video content created by your colleagues.
45. Mark the page of your colleagues on Facebook. Show that you are not afraid of competition.
46. Make a selection of industry news. Keep track of current topics with Google Alerts.
47. Stay tuned for regional holidays. Congratulate subscribers from Europe on Christmas December 24th. US residents will be grateful if you remember them on July 4th.
48. Publish the forecast. It can be associated with the scope of your business or with current events. For example, write who you think will win the Russian Football Championship.
49. E-book. Offer subscribers to download an ebook.
50. Ask your subscribers to ask you questions related to the product or business.
51. Play the devil's advocate. Give a controversial point of view. Try so that due to the provocation you will not have enemies.
53. Post a photo of your employees. Customers should know that they are dealing with real people, and not with "sales manager number 2".
54. Share product returns with subscribers. This will help your customers avoid mistakes.
55. Publish the post in the format "True or false." Suggest to subscribers themselves to confirm or deny the myth.
56. Expand the popular topic. Find out what Google users are looking for. Post a post on a popular topic.
57. Select a subscriber of the month. Assign the most active follower as an ambassador for your brand on social networks. Reward lucky for activity.
58. Share the results of the study.
59. Offer users a discount. Limit the duration of the offer.
60. Congratulate subscribers on obscure holidays. For example, July 25 is the day of the system administrator.
61. Tell us about the awards and prizes. Emphasize your professionalism, but do not brag.
62. Share a link to a profitable share. Or coupon, which is offered by your colleagues.
63. Tell us about the news and changes that have occurred in your company. Hired new professionals? Developed a new product? Accountant born child? Write about it.
64. Share a photo from the last industry event. Boring pictures are of little interest to anyone. Better show your subscribers what was happening on the sidelines.
And then Cutts got drunk and started pestering girls
And then Cutts got drunk and started pestering girls
65. Refer to the opportunity to get something for free. This can be a program, white paper or other useful content.
66. Thank the audience. Just tell customers thanks for the years they have spent with you.
28. List of top articles. Make a list of the most popular posts in industry blogs. Publish it and explain with the example of several materials, why publications have become successful.
29. Recommend your partners to subscribers. For example, if you are satisfied with your Internet service provider, supplier of computer equipment or a cleaning agency, do not feel sorry for compliments.
30. Tell the audience how you succeed in business and do not go crazy. Perhaps you are doing yoga, attending psychological trainings or throwing out negative energy with the help of crossfit? Photos are welcome.
31. Ask subscribers for advice.
32. Confirm that you are human. Post a photo of your breakfast destroyed by your dog's sneakers or the devastating effects of yesterday's party.
33. Comment on current events that everyone has heard. Avoid political topics. Conchita Wurst's victory at Eurovision is a great example.
34. Recommend an expert. Recommend followers to subscribe to the sectoral expert page. Say that you yourself get a lot of useful information from first-hand.
35. Share your memories with the audience. Post a photo of your old logo, first products or office in the garage.
36. Other social networks. Post on Facebook or VKontakte a link to your Pinterest profile or other social network.
37. Post something funny. Beat the famous meme.
38. Post the video. It is better if it is a useful video instruction.
See also: What to write about in a blog, when to write about nothing: 99 content ideas
39. Recommend subscribers a LinkedIn profile of a cool specialist. You may have collaborated with a great designer or photographer. Share your experiences with colleagues and clients.
40. Hold a photo contest. The theme of the photo should be related to your business.
41. Comment on the topics that are currently being discussed on Twitter. Avoid politics.
42. Argue with someone from colleagues or industry gurus. Make your subscribers see the discussion.
43. Post a fun photo. And ask the subscribers to come up with a signature.
44. Find a video on YouTube that interests your audience. This can be a funny video shot on the phone’s camera, or professional video content created by your colleagues.
45. Mark the page of your colleagues on Facebook. Show that you are not afraid of competition.
46. Make a selection of industry news. Keep track of current topics with Google Alerts.
47. Stay tuned for regional holidays. Congratulate subscribers from Europe on Christmas December 24th. US residents will be grateful if you remember them on July 4th.
48. Publish the forecast. It can be associated with the scope of your business or with current events. For example, write who you think will win the Russian Football Championship.
49. E-book. Offer subscribers to download an ebook.
50. Ask your subscribers to ask you questions related to the product or business.
51. Play the devil's advocate. Give a controversial point of view. Try so that due to the provocation you will not have enemies.
53. Post a photo of your employees. Customers should know that they are dealing with real people, and not with "sales manager number 2".
54. Share product returns with subscribers. This will help your customers avoid mistakes.
55. Publish the post in the format "True or false." Suggest to subscribers themselves to confirm or deny the myth.
56. Expand the popular topic. Find out what Google users are looking for. Post a post on a popular topic.
57. Select a subscriber of the month. Assign the most active follower as an ambassador for your brand on social networks. Reward lucky for activity.
58. Share the results of the study.
59. Offer users a discount. Limit the duration of the offer.
60. Congratulate subscribers on obscure holidays. For example, July 25 is the day of the system administrator.
61. Tell us about the awards and prizes. Emphasize your professionalism, but do not brag.
62. Share a link to a profitable share. Or coupon, which is offered by your colleagues.
63. Tell us about the news and changes that have occurred in your company. Hired new professionals? Developed a new product? Accountant born child? Write about it.
64. Share a photo from the last industry event. Boring pictures are of little interest to anyone. Better show your subscribers what was happening on the sidelines.
And then Cutts got drunk and started pestering girls
And then Cutts got drunk and started pestering girls
65. Refer to the opportunity to get something for free. This can be a program, white paper or other useful content.
66. Thank the audience. Just tell customers thanks for the years they have spent with you.
67. Be an expert on any subject. It is possible so: "The national team of Germany will not win the World Cup, since they do not have Messi or Neymar."
68. Prepare a series of microposts on one topic. Post them several days in a row.
69. Weekly publish links to the most interesting articles related to your field of activity.
70. Ask staff to share the most ridiculous practice case. Publish the story on the brand page.
71. Create a vibrant collection of industry news on Flipboard. And share it on Facebook.
72. Hold a free seminar using Google+ Hangouts. Post videos on social networks.
73. Ask subscribers to support some interesting Kickstarter project.
74. Ask a question to an industry expert. And publish his answer on your page on the social network.
75. Give gifts to the first five users who will write a comment to your message.
76. Tease subscribers. Post an excerpt from the interview with Guy Kawasaki next week. Show one photo with dancing Bill Gates and promise to publish the rest on Monday.
77. Mention industry gurus in your posting. Mark it in the announcement for publication and ask for your opinion.
78. Create and publish a photo collage. This can be a brief photo guide or entertainment content.
79. Intrigue the audience. For example, if you publish a photo report from an industry event, try to gossip: “Lots of hot photos under the cut. Caution, 18 +.
80. Publish insider information. Leaders should always know more competitors.
81. Tell us about the non-standard ways of using your product.
82. Refer to any comment on your blog. This could be an expert opinion or a funny novice statement.
83. Answer the questions that you often ask. Users are lazy to look for the FAQ section on the site.
Too many points for self-promotion of public in social networks? Order their implementation in our agency!
84. Letter from the list. Refer to the letter from your mailing list. This will help you start a discussion and attract new subscribers.
85. Ask for help from subscribers. Ask subscribers to suggest topics for you to post.
86. Useful pages in social networks. Refer to the useful group on Facebook or Vkontakte.
87. Anecdote. Tell a joke or a funny incident from your life.
88. Study the content of competitors. See what your colleagues post on social networks. You need the same posts, only they should be of higher quality.
89. Reports. Look for an idea for a post in Google Analytics reports. Share interesting observations with your audience.
90. Show your employees. If you have a section "Our Employees", refer to it.
91. Use the service of questions and answers. Find the relevant question on the question-answer sites. Write and post a detailed answer.
92. Answer the mention. And post the answer on your page.
93. Fragment from the article. Post an interesting excerpt from your article.
94. Screenshot dialogue. With the permission of the interlocutor, post a screenshot of the dialogue in the chat or in the mail. Comment on the dialogue.95. Announce an industry event.
96. Advertise your business. In the end, you have created a group or public
68. Prepare a series of microposts on one topic. Post them several days in a row.
69. Weekly publish links to the most interesting articles related to your field of activity.
70. Ask staff to share the most ridiculous practice case. Publish the story on the brand page.
71. Create a vibrant collection of industry news on Flipboard. And share it on Facebook.
72. Hold a free seminar using Google+ Hangouts. Post videos on social networks.
73. Ask subscribers to support some interesting Kickstarter project.
74. Ask a question to an industry expert. And publish his answer on your page on the social network.
75. Give gifts to the first five users who will write a comment to your message.
76. Tease subscribers. Post an excerpt from the interview with Guy Kawasaki next week. Show one photo with dancing Bill Gates and promise to publish the rest on Monday.
77. Mention industry gurus in your posting. Mark it in the announcement for publication and ask for your opinion.
78. Create and publish a photo collage. This can be a brief photo guide or entertainment content.
79. Intrigue the audience. For example, if you publish a photo report from an industry event, try to gossip: “Lots of hot photos under the cut. Caution, 18 +.
80. Publish insider information. Leaders should always know more competitors.
81. Tell us about the non-standard ways of using your product.
82. Refer to any comment on your blog. This could be an expert opinion or a funny novice statement.
83. Answer the questions that you often ask. Users are lazy to look for the FAQ section on the site.
Too many points for self-promotion of public in social networks? Order their implementation in our agency!
84. Letter from the list. Refer to the letter from your mailing list. This will help you start a discussion and attract new subscribers.
85. Ask for help from subscribers. Ask subscribers to suggest topics for you to post.
86. Useful pages in social networks. Refer to the useful group on Facebook or Vkontakte.
87. Anecdote. Tell a joke or a funny incident from your life.
88. Study the content of competitors. See what your colleagues post on social networks. You need the same posts, only they should be of higher quality.
89. Reports. Look for an idea for a post in Google Analytics reports. Share interesting observations with your audience.
90. Show your employees. If you have a section "Our Employees", refer to it.
91. Use the service of questions and answers. Find the relevant question on the question-answer sites. Write and post a detailed answer.
92. Answer the mention. And post the answer on your page.
93. Fragment from the article. Post an interesting excerpt from your article.
94. Screenshot dialogue. With the permission of the interlocutor, post a screenshot of the dialogue in the chat or in the mail. Comment on the dialogue.95. Announce an industry event.
96. Advertise your business. In the end, you have created a group or public
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