How to promote the site yourself
1. Install analytics services.
Well-known and yet free analytics systems are: Yandex.Metrica and Google Analytics. With their help, you can find out the statistics of visits, conversion and site performance. When installing Yandex.Metrics do not forget to turn on the web viewer!
2. Choose keywords for the main pages.
There are two main tools for this task: Google Keyword Tool
and Yandex.Wordstat.
The initial analysis can be reduced to a small list, for example, from 10–20 basic words and phrases. Over time, this list will change - something will cease to be relevant, and some words, on the contrary, will be included in the scope of your interests. Also, as the withdrawal of requests in the TOP of the search results, you will need to select new keywords.
3. Do an on-page SEO.
Based on your research from point 2, describe the pages so that the search engines “want” to show your site as high as possible. This is not a task to use as many keywords as possible on the page and in the meta tags. As a rule, one page is one keyword, plus several secondary ones.
There are 7 basic elements where keywords can be used:
- Page address (URL)
- Title meta tag
- Meta tag Description
- Keywords meta tag: enter only a few basic words that appear on this page
- Headings and subheadings in the text. In the code, they are denoted as H1-H4
- Description of pictures on the page: ALT meta tag
- Text located on the page, also known as "content"
4. Make a site map.
To do this, you need to "collect" all the pages of the site into one file: sitemap.xml and upload it to the root directory, that is, site. com / sitemap.xml
5. Add a site to webmasters services.
The most popular and necessary:
- Yandex.Webmaster
- Google Webmaster Tools
What should be done first:
- Add previously created sitemap
- Specify the geographical location of the site
- Specify domain name preferences: with www or without www
- Check for robots file. txt
6. Screw social buttons and widgets to the site.
Add social buttons, widgets, plugins: VK, Twitter, Facebook, Google +1. Social signals play a role in search engine optimization, but with their help, you can get quality traffic from search engines and increase loyalty of the target audience to the brand. At the same time, it is worth considering that such widgets affect the page loading speed and sometimes just lead visitors away from the site due to long loading.
7. Do technical testing.
Check the speed of the main pages in Google Page Speed. Good performance will be from 70 to 100. If you have lower numbers, then it makes sense to talk to the hosting company. The obtained statistics will be a reference point for making improvements on the site.
8. Write a plan for creating expert or thematic content.
Static pages are good. But with the advent of regular, high-quality content updates on the site, including using a blog, you will be able to significantly increase your chances of getting the site to the TOP of the search results
1. Install analytics services.
Well-known and yet free analytics systems are: Yandex.Metrica and Google Analytics. With their help, you can find out the statistics of visits, conversion and site performance. When installing Yandex.Metrics do not forget to turn on the web viewer!
2. Choose keywords for the main pages.
There are two main tools for this task: Google Keyword Tool
and Yandex.Wordstat.
The initial analysis can be reduced to a small list, for example, from 10–20 basic words and phrases. Over time, this list will change - something will cease to be relevant, and some words, on the contrary, will be included in the scope of your interests. Also, as the withdrawal of requests in the TOP of the search results, you will need to select new keywords.
3. Do an on-page SEO.
Based on your research from point 2, describe the pages so that the search engines “want” to show your site as high as possible. This is not a task to use as many keywords as possible on the page and in the meta tags. As a rule, one page is one keyword, plus several secondary ones.
There are 7 basic elements where keywords can be used:
- Page address (URL)
- Title meta tag
- Meta tag Description
- Keywords meta tag: enter only a few basic words that appear on this page
- Headings and subheadings in the text. In the code, they are denoted as H1-H4
- Description of pictures on the page: ALT meta tag
- Text located on the page, also known as "content"
4. Make a site map.
To do this, you need to "collect" all the pages of the site into one file: sitemap.xml and upload it to the root directory, that is, site. com / sitemap.xml
5. Add a site to webmasters services.
The most popular and necessary:
- Yandex.Webmaster
- Google Webmaster Tools
What should be done first:
- Add previously created sitemap
- Specify the geographical location of the site
- Specify domain name preferences: with www or without www
- Check for robots file. txt
6. Screw social buttons and widgets to the site.
Add social buttons, widgets, plugins: VK, Twitter, Facebook, Google +1. Social signals play a role in search engine optimization, but with their help, you can get quality traffic from search engines and increase loyalty of the target audience to the brand. At the same time, it is worth considering that such widgets affect the page loading speed and sometimes just lead visitors away from the site due to long loading.
7. Do technical testing.
Check the speed of the main pages in Google Page Speed. Good performance will be from 70 to 100. If you have lower numbers, then it makes sense to talk to the hosting company. The obtained statistics will be a reference point for making improvements on the site.
8. Write a plan for creating expert or thematic content.
Static pages are good. But with the advent of regular, high-quality content updates on the site, including using a blog, you will be able to significantly increase your chances of getting the site to the TOP of the search results
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