10 Important Google Adwords tips

Adwords tips. 10 useful tips that will help you achieve good results in the campaign Google Adwords.

1.Google Adwords Tips

Take A / B test ads. To do this, turn on a uniform alternation of ads and write 2 ads per group. When statistics are enough to figure out which one is better, turn off the lost announcement and write a new one instead. You can repeat to infinity. Subsequently, you will collect statistics on which ad is more conversion.

2. Google adwords Tips

If your daily budget is fully spent and a message appears saying that the campaign is “limited by budget”, either lower rates or increase your daily budget. Otherwise, you get less clicks and conversions at a higher price. Exception: you have set a minimum bid below which your ads are not shown at all.

# Advice 3 on Google Adwords

Limit the number of ad impressions in the CCM. Usually, 5-7 campaign ad impressions per person per day are sufficient. This is necessary to increase the reach, keep the CTR and not “rape” people with your remarketing. When you advertise a company on the CCM, add adsenseformobileapps.com to the placements exception Now you will not be shown in applications or different toys. Although the click there is cheap, from there comes traffic of terrible quality. It will save you up to 80% of the budget in the CCM.

# Advice 4 on Google Adwords

Run campaigns of different subjects in different accounts. This is necessary to avoid the influence of the “account history” and start from scratch. The easiest way to do this is to use My Client Center.

# Advice 5 on Google Adwords

If your site is incorrectly displayed on smartphones or tablets, then there is no point in advertising on them and paying for clicks. Set for smartphones and tablets in the settings adjust the rates "lower by 100%." This will save you about 25% of your advertising budget.

# Advice 6 on Google Adwords

Add the "Addresses" extension to the campaign. Ads with an address get a CTR higher than without it. To do this, register your company with Google My Business and link your My Business account with your AdWords account. Add at least 4 “clarifications” to your campaign. This will make your ads bigger and will raise their CTR in special placement. In addition, this is an additional advertising space where you can indicate even more benefits of your offer.

# Tip 7 on Google Adwords

Instead of a broad match of keywords, use a broad match modifier. To do this, before every word except prepositions + put + plus

# Advice 8 on Google Adwords

Use remarketing. Do not be afraid to put a high price per click as a search. Perhaps the traffic from remarketing you will be even more profitable search engine.

# Advice 9 on Google Adwords

Set up conversion tracking. Or through Adwords, or through google analytics and link analytics accounts and Adwords. Now you will know which keywords, ads and groups bring you conversions and at what price.

# Advice 10 on Google Adwords

Periodically go to the statistics on search queries
users and find new negative keywords. At the start of the campaign
Try to do this every 3-5 days. Then - it is possible less often.

Google announces AdWords and Double Click rebranding

Google announces AdWords and Double Click rebranding

Google announced the re-branding of AdWords and Doubleclick - the first ever since the existence of these services. The company's advertising products will not only receive new names, but will also be reorganized to more accurately reflect their capabilities. In addition to rebranding, Google also announced new solutions within these platforms.

Now, in the field of advertising, Google will have three main brands:

Google Ads (formerly Google AdWords);
Google Marketing Platform (DoubleClick and Google Analytics 360 Suite products);
Google Ad Manager (DoubleClick for Publishers and DoubleClick Ad Exchange will be integrated into a single platform).

The functionality of the services included in the new brands, for the most part will not change. According to Google's vice president of advertising, Sridhar Ramaswamy, the rebranding and reorganization is designed to show the direction in which services have evolved over the past few years.

Ravaswami noted that as Google created new promotional offers, formats and measurement solutions, the company's products became more and more complex, and their number increased. As a result, it became more and more difficult for advertisers, publishers and agencies to choose solutions that fit their needs. Now it will be easier for marketers to choose the right product.
Google Ads

At launch, in 2000, Google AdWords was a platform for placing text ads in the desktop search. After 18 years, AdWords has evolved into a platform that supports many different ad formats — text ads, product, videos, and ad installation apps — for various services (on search, on YouTube, Gmail, Maps, and partner sites and applications) Millions of advertisers spend billions of dollars on AdWords every year. The service has already outgrown its name.

As for the launch of the new AdWords interface, it is not related to rebranding.
Google Marketing Platform

 DoubleClick and Analytics 360 advertising products will now be merged under a single brand of the Google Marketing Platform to provide corporate customers with the opportunity to plan, buy, measure and optimize their digital inventory in one place.

The idea of ​​combining these services came from advertisers who made this integration on their own. Google noticed that their results were better.

As part of Google Marketing Platflorm, a new solution called Display & Video 360 will be launched that will combine a range of products for corporate customers: DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager, DoubleClick Studio and Google Audience Center 360.

The DoubleClick Search platform will be renamed to Search Ads 360.

Google Data Studio, Optimize 360, Surveys 360 and Tag Manager 360 will also become part of the Google Marketing Platform.

The new Integration Center will explain how these tools work together and how to connect them. In it, marketers will be able to combine Display & Video 360 + Analytics 360, Google Ads + Analytics 360 and Analytics 360 + BigQuery.

The Google Marketing Platform will launch later this month.
Google ad manager

The merger of DoubleClick for Publishers (DFP) and the DoubleClick Ad Exchange (AdX) took three years.

As part of this change, advertisers who buy programmatic ads and advertisements on the ad network, formerly called “AdX buyers”, will now be listed as “Authorized Buyers”.

Google will launch rebranding and new solutions in mid-July.

Selection of keywords for Google AdWords

Selection of keywords for Google AdWords I think you shouldn’t talk about the importance of keywords in Google AdWords advertising. Even the name of the system is pronounced as 2 words - Ad (ad) and Words (words). It is with the help of words (professionals call them search queries) that people try to solve some of their problems on Google. And thanks to these words, advertisers can understand the way people think and offer them a solution to these problems.

So how do you determine the right advertising keywords?

To answer this question, let's divide the selection process into several stages. Each stage will need to be performed in strict sequence. Otherwise, you can not get the results that we would like. AdWords keyword selection includes the following steps:

Understanding the target audience

Market analysis

Selection of words using services and tools

Adding words based on actual data


The first 3 steps are typical for the launch stage of an advertising campaign - i.e. when you create advertising from scratch. The last step is the data you already receive from running AdWords ads. In the fourth step, you will find the most valuable words for your business.


1. How to understand your audience?

Become a part of it, or find people who are representatives of your audience. Write yourself all thematic sites, articles, blogs, magazines, newspapers and books. After that, be patient and just read. Read every day and a lot. You must understand the language of your target audience, its thoughts, feelings, feelings and fears.

In the process of reading write out the keywords that your potential customers use to solve their problems. At the end, you should have a list of keywords that your target audience uses in conversations.


2. What will the analysis of the market give you?

Understanding its scope, level of competition and difficulty of entry. At first glance it may seem that this data is not important when selecting words in Google AdWords. However, it is not.

The volume of the market will depend on the level of your income on it. If the market is large, then, accordingly, you can bite off even a small piece of the pie, while earning good money. With the help of the Traffic Estimator or the Semrush service, look at how much advertisers pay for certain words in your topic and how much traffic is expected. If the rates and the volume of visitors are large, this means the market is large and there is money on it.

After that, correlate this forecast with your business and keywords. Are you ready to pay $ 5 for 1 click on the high-frequency word? Will your advertising be profitable? If not, it is better not to take highly competitive words at the start of an advertisement. Those who pay for these expensive words are usually long on the market and have a regular customer base (which allows them to compete even in a minus). Find the words advertisers pay less for (or don't pay at all). From the assembled previous list of words you should find enough of these.

The result of the second stage should be to shorten the first list to the most appropriate keywords for your business and the market.


3. What tools and services to use?

There are a large number of services for selecting AdWords keywords. There is a difference between their selection for the CIS and Europe (USA), so I divided them into 2 categories by region.


CIS services

1. Google Keyword Tool

Probably the most popular Google AdWords service to date. It is a huge plus in that the statistics are given specifically for the Google search engine - where you will show your ads. I will not describe the system, this is the material of the whole article. So read the help, and use it to your advantage.

2. Yandex Keyword Tool

Despite the fact that many in Google advertising ignore this service - I would not do it. In Russia, for example, Yandex have a larger market share than Google, and therefore this system has more statistics on user requests. Here you can find those low-frequency queries that are not yet in Google statistics (but which people can search for). Therefore, the use of both services in the complex - the best solution.

3. Semrush word matching service

This service selects keywords based on the Google Word Tool. However, he does it in a much more convenient way, thanks to which you can find a lot of low-frequency words. Also, this tool will be useful to you with its other functions - analysis of words and ads of competitors, traffic cost estimation and various forecasts. The only disadvantage so far is its price - $ 70 / month for the minimum package. Not all advertisers can afford the service.

4. Google search statistics

A very useful tool in the selection of words, especially for affiliates. In it, you can view the trends in traffic fluctuations over the past year and also see “hot” requests (those for which traffic will soon grow). Puse!

5. Tips from Google Search Suggest

When you enter a search query, Google gives you hints for your region. I'm sure you often didn’t write a complete phrase but simply went over them. Entering your keywords in the search form you will see these tips, and you can find there new useful keywords.

Of course, there are a lot of other services on the CIS market (I have nothing against them). But here I brought exactly those with whom I myself successfully work at the moment.


And what is used in the west?

For Europe and the United States, the main tool is also Google Keyword Hint. There the markets are so developed that this tool gives much more accurate data than in the CIS. Also, thanks to Semrush entering the Western market, many advertisers are actively using it there. Among other services the following are popular:

1. Wordtracker

One of the most popular services in the west. Allows you to find a large number of low-frequency words. Paid, has a 7-day trial version.

2. SpyFu

This service is very similar in functionality to Semrush. Actively used in affiliate and affiliate marketing.

3. Bing Ads Intelligence

Microsoft keyword matching and optimization plugin. Includes data from the Bing and MSN search engines. The tool works only in MS Office 2007, 2010 and 2013. It is free.

4. KeywordSpy

And another popular western online service. Allows you to explore the words and ads of competitors down to ROI. There is a lot of information for affiliates - the tool is more focused on them. Paid. There is a trial version.

Regarding Western services, I would say that there are no free and high-quality services. Basically all good tools are built into more comprehensive paid products. They are much more functional than the standard Google service, but you have to pay well for it. But there people understand that good is not free. We have not yet. Actually - it all depends on the goals.


4. Magic wand for best keywords

Before launching, you have a list of keywords - but these are just our assumptions. They can be both accepted and rejected by the market. The real picture you get only after you collect information based on your advertising. Many do not know about this opportunity, and lose a lot. The name of this magic wand is Search Queries Report.

Get familiar with it and actively use it. There you will find those words that you never even imagined. And, most importantly, for which there will be no competitors. You can even pay 1 cent for words, getting a small but useful traffic. Affiliate advertisers know the price of this tool - because in their business, they count every penny. Do it and you.

In this article I tried to tell you about the main stages in the selection of keywords in Google AdWords, which I successfully use. I doubt that this will change the opinion of many “businessmen” who think that searching for words is a job for a couple of hours. Each of us has our own business vision. But at the same time, I am sure that for someone the material will be a discovery and will save hundreds of dollars in the advertising budget. For these advertisers, I write my articles.


P.S. All the steps described are specific to Google AdWords search ads. For contextual targeting in CCM, completely different strategies are used.