Next year's Internet marketing: 7 major trends!

Next year's Internet marketing: 7 major trends!

The Internet has fundamentally changed the way information is exchanged and, of course, had a huge impact on marketing communications. Forbes has prepared material on 7 major trends that will be relevant for marketers next year.

1. Content marketing will be bigger than ever.

Distributing valuable content through different channels is a sure way to create credibility and win consumer confidence. This is usually informative or entertaining information about the industry. Content marketing allows you to get closer to your audience and helps you better understand it by watching the reaction to such texts. According to the Content Marketing Institute, the main strategies in B2B are social media, materials in business publications, newsletters, case studies, videos and articles on various websites. The trend suggests that mass-oriented marketing (via TV and radio) becomes less effective, and it is more logical to focus on creating useful content for a narrower audience. In addition, the strategy of creating a story is especially popular now, which can then be guided by when developing content.

2. SMM will require diversity.

Even two years ago, marketers were limited in distributing their campaigns by three main social networks - Twitter, Facebook and LinkedIn. Now social networks seem to appear constantly. Some of them do not take off, but Pinterest, Google+, Tumblr, Instagram are becoming more popular and provide many new features, creating different channels and forms to attract the audience. To achieve the maximum number of consumers, you can experiment with several social networks. This strategy is useful for many companies, because the brand will be easier and faster to learn in the future. You will learn about the main trends of social networks from the article by Victoria Dimitryukha, who recently returned from Social Media Week in London.

3. Content will be built around images.

The amount of information around is growing - we barely manage to keep track of our newsfeed, which means that advertising should be quickly and easily absorbed. If you look at the world's most popular social networks, two of them (Buzzfeed and Pinterest) focus on images. Success is in the viral potential of images. The same applies to posts on blogs and other social networks, when people emphasize the meaning of the text with a photo or give it a new understanding. Another example is infographics. It combines an image with a minimal amount of text that contains statistics or research data.

It is unlikely that the text will ever be completely out of fashion, but the inclusion of an image will always be a profitable step for a marketing campaign.

4. Everything will be even easier, and advertising too

The shift in consumer preferences towards simplified advertising information is obvious. If you think about the world's best brands, Apple and Google are immediately remembered, and their main advantage has always been maximum ease of use. Minimalism and brevity - this is also about Twitter, Vine, Coub and Instagram. Consumers were filled with bright, screaming and complex signals that poured into them every day, and were a little tired. In addition, all new technologies are rapidly simplifying our lives, and marketers should not lag behind the trend.

5. Mobile - your masthead

The content should be accessible to users of smartphones and tablets, since there is an obvious increase in the use of these devices. In addition, it should be adapted to the format. This may be a mobile version of the site, a game application or the same page, but with advanced functionality.

If it seems to you that this does not suit your business, still think - competitors may turn the trend in their favor, and you will be left out.

6. The effectiveness of retargeting will increase.

Only 2% of the traffic is converted by the first visit, and retargeting increases the conversion, reminding the consumer about the product or service that interested her earlier. Psychological studies have shown that even the usual demonstration of a logo affects a person’s mind, forcing him to trust companies and place orders with her. Now several types of retargeting are distinguished, and in the future new technologies will appear on its implementation in various fields. Here, for example, you will find 50 tips on retargeting in e-commerce.

7. SEO and social signals will interact more closely.

Social signals - that's all that says about the behavior of the user in social networks. Huskies, shores, tweets, comments can tell a lot about a person - at least what he is willing to share publicly. Researchers even talked about contextual calculations that can establish a connection between two strangers who are in the same place at the same time. In order to provide relevant content to people, search engines consider social signals as one of the ranking factors. The more people interact with the content in social networks, the higher it should be on the page with the result of the issue. It is difficult to predict which algorithms will appear in the future, but there is a chance that social signals will outweigh traditional external links by the end of 2015 or at least reach the same level.

10 Important Google Adwords tips

Adwords tips. 10 useful tips that will help you achieve good results in the campaign Google Adwords.

1.Google Adwords Tips

Take A / B test ads. To do this, turn on a uniform alternation of ads and write 2 ads per group. When statistics are enough to figure out which one is better, turn off the lost announcement and write a new one instead. You can repeat to infinity. Subsequently, you will collect statistics on which ad is more conversion.

2. Google adwords Tips

If your daily budget is fully spent and a message appears saying that the campaign is “limited by budget”, either lower rates or increase your daily budget. Otherwise, you get less clicks and conversions at a higher price. Exception: you have set a minimum bid below which your ads are not shown at all.

# Advice 3 on Google Adwords

Limit the number of ad impressions in the CCM. Usually, 5-7 campaign ad impressions per person per day are sufficient. This is necessary to increase the reach, keep the CTR and not “rape” people with your remarketing. When you advertise a company on the CCM, add adsenseformobileapps.com to the placements exception Now you will not be shown in applications or different toys. Although the click there is cheap, from there comes traffic of terrible quality. It will save you up to 80% of the budget in the CCM.

# Advice 4 on Google Adwords

Run campaigns of different subjects in different accounts. This is necessary to avoid the influence of the “account history” and start from scratch. The easiest way to do this is to use My Client Center.

# Advice 5 on Google Adwords

If your site is incorrectly displayed on smartphones or tablets, then there is no point in advertising on them and paying for clicks. Set for smartphones and tablets in the settings adjust the rates "lower by 100%." This will save you about 25% of your advertising budget.

# Advice 6 on Google Adwords

Add the "Addresses" extension to the campaign. Ads with an address get a CTR higher than without it. To do this, register your company with Google My Business and link your My Business account with your AdWords account. Add at least 4 “clarifications” to your campaign. This will make your ads bigger and will raise their CTR in special placement. In addition, this is an additional advertising space where you can indicate even more benefits of your offer.

# Tip 7 on Google Adwords

Instead of a broad match of keywords, use a broad match modifier. To do this, before every word except prepositions + put + plus

# Advice 8 on Google Adwords

Use remarketing. Do not be afraid to put a high price per click as a search. Perhaps the traffic from remarketing you will be even more profitable search engine.

# Advice 9 on Google Adwords

Set up conversion tracking. Or through Adwords, or through google analytics and link analytics accounts and Adwords. Now you will know which keywords, ads and groups bring you conversions and at what price.

# Advice 10 on Google Adwords

Periodically go to the statistics on search queries
users and find new negative keywords. At the start of the campaign
Try to do this every 3-5 days. Then - it is possible less often.

96 killer content ideas for social networks

96 killer content ideas for social networks

All marketers are aware of the benefits of promoting projects in social networks. In this article you will find 96 ideas that will help support SMM campaigns.

1. Quotes. Funny and inspirational quotes of famous people are always a success.
2. Keep the thought. “If I were a millionaire, then ...” - ask the audience to continue this or other thoughts.
3. Polls. Odnoklassniki, Vkontakte and Facebook allow you to create a poll within one minute.
4. Photos in the format "behind the scenes." Post photos of employees during work, satisfied customers. Suitable photos from corporate parties and industry events.
5. Statistics. Graphs and charts with data related to your field of activity are always in demand.
6. Repeated announcements of successful blog posts. Links to popular articles never hurt.
7. Questions. Ask your audience simple questions related to your business.
See also: 97 ideas online business
8. Announcements of your guest posts. If your article is published on a reputable industry resource, immediately inform your subscribers.
9. Branded photos. Look for photos in the far corners of your hard drive that have your company logo. Well, if the image will be funny.
10. Infographics. You can announce someone else's infographics or create your own.
11. Photos of your product. These photos can be posted on Pinterest or Instagram.
12. Photos, causing positive emotions. Do not try to connect them with your business. Your subscribers will certainly appreciate the photo of a sunset or a smiling child.
See also: Effective promotion of "Vkontakte": 50 tips and lots of useful services
13. Link to the discussion or dispute. If you argue with colleagues on any forum or in comments to a blog post, refer to this dispute. Holivar is a great way to draw attention and engage subscribers in interaction.
14. Opinion of users. Ask subscribers to share feedback on your product.
15. Photos of your product. Post a photo of your product during assembly or production.
16. Repost photos from Pinterest or Flickr. In these social networks you will find many interesting images worthy of the attention of your audience.
17. Share a link to a useful resource. This could be an industry blog, a new service or a guide written by your colleagues.
18. Post your presentation to SlideShare. And share the link with subscribers.
See also: How to make a cool presentation if you are not a designer
19. Refer to the useful case. Many consider this format more interesting than standard blog posts.
20. Useful advice. Publish helpful advice related to your business.
21. Ask users to write a review of your product. Motivate them and reward the most active.
22. Share your customer photos related to your business or product. They can be found on the corresponding hashtags.
23. Recommend users a free tool. For example, share with them information about the program with which you make a gif-animation.
24. Recommend users a useful book related to your field of activity. If it is freely available, leave a link.
25. Describe the working day of your company employee. This can be a photo report with a small description. Refer to this content.
26. Recommend your favorite products. If you sell bicycles, you must be an avid cyclist. Share your personal preferences with the public.
No time to implement all these items? Contact us!

27. Periodically share with users useful tricks. Make a list and publish them in the following format: "Trick number 9".
28. List of top articles. Make a list of the most popular posts in industry blogs. Publish it and explain with the example of several materials, why publications have become successful.
29. Recommend your partners to subscribers. For example, if you are satisfied with your Internet service provider, supplier of computer equipment or a cleaning agency, do not feel sorry for compliments.
30. Tell the audience how you succeed in business and do not go crazy. Perhaps you are doing yoga, attending psychological trainings or throwing out negative energy with the help of crossfit? Photos are welcome.
31. Ask subscribers for advice.
32. Confirm that you are human. Post a photo of your breakfast destroyed by your dog's sneakers or the devastating effects of yesterday's party.
33. Comment on current events that everyone has heard. Avoid political topics. Conchita Wurst's victory at Eurovision is a great example.
34. Recommend an expert. Recommend followers to subscribe to the sectoral expert page. Say that you yourself get a lot of useful information from first-hand.
35. Share your memories with the audience. Post a photo of your old logo, first products or office in the garage.
36. Other social networks. Post on Facebook or VKontakte a link to your Pinterest profile or other social network.
37. Post something funny. Beat the famous meme.
38. Post the video. It is better if it is a useful video instruction.
See also: What to write about in a blog, when to write about nothing: 99 content ideas
39. Recommend subscribers a LinkedIn profile of a cool specialist. You may have collaborated with a great designer or photographer. Share your experiences with colleagues and clients.
40. Hold a photo contest. The theme of the photo should be related to your business.
41. Comment on the topics that are currently being discussed on Twitter. Avoid politics.
42. Argue with someone from colleagues or industry gurus. Make your subscribers see the discussion.
43. Post a fun photo. And ask the subscribers to come up with a signature.
44. Find a video on YouTube that interests your audience. This can be a funny video shot on the phone’s camera, or professional video content created by your colleagues.
45. Mark the page of your colleagues on Facebook. Show that you are not afraid of competition.
46. ​​Make a selection of industry news. Keep track of current topics with Google Alerts.
47. Stay tuned for regional holidays. Congratulate subscribers from Europe on Christmas December 24th. US residents will be grateful if you remember them on July 4th.
48. Publish the forecast. It can be associated with the scope of your business or with current events. For example, write who you think will win the Russian Football Championship.
49. E-book. Offer subscribers to download an ebook.
50. Ask your subscribers to ask you questions related to the product or business.
51. Play the devil's advocate. Give a controversial point of view. Try so that due to the provocation you will not have enemies.
53. Post a photo of your employees. Customers should know that they are dealing with real people, and not with "sales manager number 2".
54. Share product returns with subscribers. This will help your customers avoid mistakes.
55. Publish the post in the format "True or false." Suggest to subscribers themselves to confirm or deny the myth.
56. Expand the popular topic. Find out what Google users are looking for. Post a post on a popular topic.
57. Select a subscriber of the month. Assign the most active follower as an ambassador for your brand on social networks. Reward lucky for activity.
58. Share the results of the study.
59. Offer users a discount. Limit the duration of the offer.
60. Congratulate subscribers on obscure holidays. For example, July 25 is the day of the system administrator.
61. Tell us about the awards and prizes. Emphasize your professionalism, but do not brag.
62. Share a link to a profitable share. Or coupon, which is offered by your colleagues.
63. Tell us about the news and changes that have occurred in your company. Hired new professionals? Developed a new product? Accountant born child? Write about it.
64. Share a photo from the last industry event. Boring pictures are of little interest to anyone. Better show your subscribers what was happening on the sidelines.
And then Cutts got drunk and started pestering girls
And then Cutts got drunk and started pestering girls
65. Refer to the opportunity to get something for free. This can be a program, white paper or other useful content.
66. Thank the audience. Just tell customers thanks for the years they have spent with you.

67. Be an expert on any subject. It is possible so: "The national team of Germany will not win the World Cup, since they do not have Messi or Neymar."
68. Prepare a series of microposts on one topic. Post them several days in a row.
69. Weekly publish links to the most interesting articles related to your field of activity.
70. Ask staff to share the most ridiculous practice case. Publish the story on the brand page.
71. Create a vibrant collection of industry news on Flipboard. And share it on Facebook.
72. Hold a free seminar using Google+ Hangouts. Post videos on social networks.
73. Ask subscribers to support some interesting Kickstarter project.
74. Ask a question to an industry expert. And publish his answer on your page on the social network.
75. Give gifts to the first five users who will write a comment to your message.
76. Tease subscribers. Post an excerpt from the interview with Guy Kawasaki next week. Show one photo with dancing Bill Gates and promise to publish the rest on Monday.
77. Mention industry gurus in your posting. Mark it in the announcement for publication and ask for your opinion.
78. Create and publish a photo collage. This can be a brief photo guide or entertainment content.
79. Intrigue the audience. For example, if you publish a photo report from an industry event, try to gossip: “Lots of hot photos under the cut. Caution, 18 +.
80. Publish insider information. Leaders should always know more competitors.
81. Tell us about the non-standard ways of using your product.
82. Refer to any comment on your blog. This could be an expert opinion or a funny novice statement.
83. Answer the questions that you often ask. Users are lazy to look for the FAQ section on the site.
Too many points for self-promotion of public in social networks? Order their implementation in our agency!
84. Letter from the list. Refer to the letter from your mailing list. This will help you start a discussion and attract new subscribers.
85. Ask for help from subscribers. Ask subscribers to suggest topics for you to post.
86. Useful pages in social networks. Refer to the useful group on Facebook or Vkontakte.
87. Anecdote. Tell a joke or a funny incident from your life.
88. Study the content of competitors. See what your colleagues post on social networks. You need the same posts, only they should be of higher quality.
89. Reports. Look for an idea for a post in Google Analytics reports. Share interesting observations with your audience.
90. Show your employees. If you have a section "Our Employees", refer to it.
91. Use the service of questions and answers. Find the relevant question on the question-answer sites. Write and post a detailed answer.
92. Answer the mention. And post the answer on your page.
93. Fragment from the article. Post an interesting excerpt from your article.
94. Screenshot dialogue. With the permission of the interlocutor, post a screenshot of the dialogue in the chat or in the mail. Comment on the dialogue.95. Announce an industry event.
96. Advertise your business. In the end, you have created a group or public

10 ways to call the price to the client

10 ways to call the price to the client

Salespeople or sales managers often have difficulty telling a customer a price. Even if the product presentation was flawless when it comes to price, there is often an awkward pause.

Imagine that you are presenting something to a client with some kind of “problem remover”. It costs 25 000 rubles, and you think that this is an overpriced price and your client cannot afford it. In this case, you can be sure that the client will surely feel your doubts and indecision and may regard them as an attempt to sell goods that do not correspond to their value.

Therefore, before you call the price to the customer, it is important to determine for yourself the value of the product that you offer. Whatever amount you give, it will always seem high to the client, unless you have identified the benefits of the product. That is why a good salesman or manager always provides answers to possible customer questions in advance and has a couple of trump cards with him.

And the following 10 ways will help to name the price correctly, that is, so that it sounds appropriate and reasonable.

Method number 1.
"Price from ..."

When a customer asks a question about the cost of a product, you give him a lower price threshold. Then find out from the buyer all the important characteristics of the product to offer the appropriate option. Thus, you have the opportunity not only to correctly present the price, but also to switch the client's attention to further interaction, evaluate its capabilities and suggest a suitable option.

Example:

- How much is the problem remover?
- Prices for problem removers start at 3000 rubles. And what problems do you want to solve with their help?

Method number 2.
"Fork prices"

The essence of this technique is that you name the cost of several (more often - three) similar products / bundles / packages in different price categories. And first you call the highest price, then the average and, finally, the lowest. So the customer first finds out the upper price threshold, and it is easier for him to make a purchase decision when he hears that there are more acceptable options.

- The cost of the service package “I want everything at once” - 28,000 rubles., The package “Cheap and angry” will cost you 14,000 rubles.

Method number 3.
"Price to choose"

In this technique, unlike the previous one, you name the prices, starting with the smallest and ending with the highest. At the same time, you explain how the cost of each product or set is justified. As a rule, the client chooses the average option.

- The cost of the package “A good little by little” - 6500 rubles, a package “Cheap and angry” - 14000 rubles, a package “I want everything at once” - 28 000 rubles. If you want to save money, the package “A good little by little” will suit you. If quality is important to you, select the “I want everything at once” package. If you need the best price-quality ratio, the “Cheap and angry” package will do.

Method number 4. 
"Your price"

This method helps to clarify the financial possibilities of the client in cases where you have several offers in different price categories. Its essence is that you call the price to the client (or better - the price range), and immediately specify which investments are acceptable for him.

- The cost of problem removers varies from 5 to 45 thousand rubles, depending on the brand, manufacturer and configuration. And how much do you expect?

Method number 5. 
"Comparison with competitors"

Often, customers can refer to competitors due to the lower cost of their product. In this case, it is important to explain to the buyer, what is the reason for the value of your product, and what is its value compared to the competitors offer. At the same time, it is important to focus on constructiveness, avoiding negative evaluations of competitors. After comparing the product, summarize, indicating the benefit

“Why are your problem removers so expensive?” Kompanicus-competitor is cheaper!
- Let's first define what we compare! “Companicus-competitor” problem removers serve only 2-3 months and do not support updates. And our problem removers are self-updating and long-playing: you will have enough of them for 10-15 years. In addition, if our problem remover suddenly becomes unusable earlier than it should be, we will replace it for free and pay compensation for 15% of the cost.

Method number 6. 
"Sandwich"

In this way, you put the cost of the goods in the presentation itself. Thus, you present to the client not just a “bare” price, but immediately justify it and organically proceed to the next stage of the sales cycle.

- Suppose you decide to purchase one problem remover per person at a price of 25,000 rubles. You get five cans of joy and one idea generator. Our specialist will come to the site and help you connect and configure the problem remover according to your wishes. Dismantle the old remover you need?

Method number 7. 
"Breaking the price"

In cases where the cost of a product / service is high, it is better to first call it breaking it up into smaller numbers, and at the end to announce the full amount. This will help to immediately justify the cost of the goods or the process of providing the service, at the stage when the client is still ready to listen.

- So, the cost of one can of joy is 3,000 rubles, 4 cans are included, plus one you get as a gift. Also one generator of ideas for the price of 5,000 rubles and the instrument itself for solving problems worth 10,000 rubles are included in the kit. The total cost of the kit is 25,000 rubles. Old problems remover will be dismantled?

Method number 8. 
"Monetization"

The essence of the method lies in the fact that you, together with the client, are counting on the monetary benefits that he gets by purchasing your product.

- When you get a problem solver, you will also need cans of joy. The cost of one spray - 4 500 rubles. If you purchase cans of joy complete with a problem solver, then one can will cost you 3,000 rubles. There are four of them, plus one extra spray can you get as a gift. Thus, you will save 10,500 rubles on some cans of joy.

Method number 9. 
"Link to authority"

During the presentation of the product, you can cite as an example your large customers, who may be an authority for a new customer.

- We have been working with the company “We will overcome longing” for 10 years. They also regularly purchase problem solvers from us and are completely satisfied with both the price and the quality. Oh, they understand this!

Method number 10. 
"Special Offer"

The ability to properly present special offers is as important as the presentation of the main product. For example, many sellers make a mistake when they immediately call the price at a discount, thereby depriving the customer of the opportunity to feel their own benefit.

Information about the specials. conditions can be used as the main argument, after you have already called the client several advantages.

- The price of the package “I want everything at once” includes only professional problem removers and cans of joy. They undergo quality control annually in the laboratory of the World Association for the Happiness of the Client. And buying a package from us, you get a 30% discount on any product.

All these tips are united by one thing, without which it is impossible to justify the price for the client - this is a certain preliminary work, identifying the benefits of the product, preparing answers to possible questions. So the lion's share of your success in price negotiations is how much time you spent preparing for them.

If you did everything you could (well prepared and tried different methods), and the client still doubts - let him go. As practice shows, with clients who are not fully aware of the value of the goods / services at the initial stage, difficulties often arise in subsequent ones. So just do something else.

5 ways to steal traffic from a competitor

5 ways to steal traffic from a competitor

# 1 -Learn their keywords

Check your competitor in SEMrush, there you can see a list of keywords that are in TOP.

SEMRush will show you:

keywords;
keyword frequency;
landing page for each keyword.
This is valuable information if you want to take away some of the traffic from your competitors.

Select the most relevant keywords and create content for these keywords, taking into account reasonable competition.

Make sure that you create a better page than your competitor’s, focus on higher quality and provide more value to your readers. Begin to aggressively promote this page. It makes no sense to write excellent texts in the blog, if no one knows that you have them.

# 2 - Increase Domain Authority

Moz scans the Internet to collect site-related information and assigns its Domain Authority to each site. This indicator is based on a variety of factors that also have a definite value for Google when ranking content. Domain Authority indicators range from 0 to 100 and the higher, the more likely to be ranked in high positions.

You should strive to increase the Domain Authority indicator as much as possible, so take action to increase it. Just check your competitors to understand what's the difference when ranking you and competitors. To make it always convenient to recognize these indicators, you can download the free version of the plugin for Ghrome - Moz Toolbar from the official Moz website.

The best ways to increase credibility remained high-quality links, but taking into account the trust of the referring domains and their subjects.

# 3 - Your competitor’s high quality links

Backlinko’s Brian Deane report on how Google ranks content found that high-quality links from other sites are still extremely important to the search engine.

Use SEO tools such as Ahrefs to find sites that link to competitors' sites and try to get links from the same resources.

# 4 - Become a more reputable site

Creating / delivering high quality content / services / products is much cooler to attract attention to your site than all other tricks.

One of the ways to become the key authority of the industry is to create content that will show you as a leader in a certain segment. In addition, you need to build relationships with other key authorities in your industry. The high credibility of your site will help lure a significant part of the traffic from your competitor to you.

# 5 - Use paid promotion

Advertising on social media platforms such as Facebook, Linkedin, etc. Using paid ads is becoming increasingly important to reach the target audience and potential new customers.

On Facebook, you can target your ads based on a huge number of demographic characteristics, including age, location, and interests (about 85 targeting options). If your competitor is popular enough, it may be listed as an interest, so that you can target your advertisements to people who have subscribed to your competitors to reach people in your niche who have not heard about you.

The online world is a very competitive environment, so you must be competitive. Try some of these tactics and your traffic will increase.

Attraction of traffic to the site.

1. Search engines

2. Contextual advertising

3. Communities in social networks

4. Links in social networks

5. Newsletter to friends in social networks

6. Statuses in social networks

7. Paid advertising in social networks

8. Advertising in communities in social networks

9. Buying ads from users on Facebook, VKontakte, Twitter

10. Blogging in the blogosphere

11. Commenting in the blogosphere

12. Advertising on blogs

13. Forums

14. Link in the profile on the forum

15. Link in the signature on the forum

16. Communication on thematic forums with a recommendation to visit the site / blog

17. Free bulletin boards (Avito.ru and similar)

18. Paid and free directories

19. Free Mailing Services

20. Advertise in other ezines

21. Advertising on other sites

22. Communication on other sites with the installation of links to your

23. Exchange links with other sites

24. Block “recommend” on other sites

25. Buying guards

26. Order announcement / post / review

27. Guest Post

28. Banner advertising

29. Banner networks

30. Thematic portals

31. Purchase traffic

32. Affiliate Program

33. Script "tell a friend" on your site

34. Like buttons

35. Block of comments on the site with registration through social networks

36. Subscribe to updates on the site

37. QR code

38. Own competitions

39. Participation in contests organized by other

40. Viral advertising

41. Video Marketing

42. Video channel on YouTube (and other similar services)

43. Audio marketing

44. My free e-books

45. Advertising in electronic books on the exchange

46. ​​Advertising on infoproducts aggregators

47. News

48. Offline events

49. Custom article in print, advertising in print

50. Advertising on TV, radio

51. Spam, Doorway, Cloaking, and the like

How to promote the site yourself

How to promote the site yourself

1. Install analytics services.

Well-known and yet free analytics systems are: Yandex.Metrica and Google Analytics. With their help, you can find out the statistics of visits, conversion and site performance. When installing Yandex.Metrics do not forget to turn on the web viewer!

2. Choose keywords for the main pages.

There are two main tools for this task: Google Keyword Tool
and Yandex.Wordstat.

The initial analysis can be reduced to a small list, for example, from 10–20 basic words and phrases. Over time, this list will change - something will cease to be relevant, and some words, on the contrary, will be included in the scope of your interests. Also, as the withdrawal of requests in the TOP of the search results, you will need to select new keywords.

3. Do an on-page SEO.

Based on your research from point 2, describe the pages so that the search engines “want” to show your site as high as possible. This is not a task to use as many keywords as possible on the page and in the meta tags. As a rule, one page is one keyword, plus several secondary ones.

There are 7 basic elements where keywords can be used:

- Page address (URL)
- Title meta tag
- Meta tag Description
- Keywords meta tag: enter only a few basic words that appear on this page
- Headings and subheadings in the text. In the code, they are denoted as H1-H4
- Description of pictures on the page: ALT meta tag
- Text located on the page, also known as "content"

4. Make a site map.

To do this, you need to "collect" all the pages of the site into one file: sitemap.xml and upload it to the root directory, that is, site. com / sitemap.xml

5. Add a site to webmasters services.

The most popular and necessary:
- Yandex.Webmaster
- Google Webmaster Tools

What should be done first:
- Add previously created sitemap
- Specify the geographical location of the site
- Specify domain name preferences: with www or without www
- Check for robots file. txt

6. Screw social buttons and widgets to the site.

Add social buttons, widgets, plugins: VK, Twitter, Facebook, Google +1. Social signals play a role in search engine optimization, but with their help, you can get quality traffic from search engines and increase loyalty of the target audience to the brand. At the same time, it is worth considering that such widgets affect the page loading speed and sometimes just lead visitors away from the site due to long loading.

7. Do technical testing.

Check the speed of the main pages in Google Page Speed. Good performance will be from 70 to 100. If you have lower numbers, then it makes sense to talk to the hosting company. The obtained statistics will be a reference point for making improvements on the site.

8. Write a plan for creating expert or thematic content.

Static pages are good. But with the advent of regular, high-quality content updates on the site, including using a blog, you will be able to significantly increase your chances of getting the site to the TOP of the search results

Marketing in 170 theses

Marketing in 170 theses

Everything is already invented.
1. Preparation is 80% of success.
2. Creative imitation.
3. The one who cannot copy the master cannot become the master himself.
4. Imitation is the easiest way. (Confucius)
5. It is better to imitate than to envy. (Georgian proverb)
6. "Invented not by us (not by me)". (Ego reaction)

Only the client knows.
7. Do not dictate to the market, but study.
8. The best customer, the customer has sent a complaint.
9. Customer complaint - the moment of truth.
10. We have our backs to the customer.
11. The concept of quality at the buyer and manufacturer is different.
12. No one is a judge in his own case.
13. Use direct marketing, then you will know the reaction of customers ...
14. Shock words (check on clients, that was remembered).
15. Give the customer a businesslike choice.
16. Find out where the hidden obstacles are.
17. Only those who know the obstacles in their path can overcome them.
18. Find out where the main interest of the client.
19. I can never convince another, except with the help of his own thoughts. (I. Kant)
20. Ask questions.
21. Ask why?
22. Listen, listen, listen, listen, listen and once again listen to the client.
23. Who speaks that sows, who listens that collects a harvest. (P. Buast)
24. To lead people behind you, follow them. (Lao Tzu)
25. The beginning of all wisdom is the recognition of facts.
26. Where are your stats?
27. Ignorance costs much more.

In short!
28. In short! More points, not commas.
29. Good is doubly good when it is short. (V. Gracian)
30. The power of speech is the ability to express a lot in a few words. (Plutarch)
31. Where there are few words, they have weight. (Shakespeare)
32. On the truth a few words need.

Simpler!
33. Need to sell commonplace. Banal solution of banal problems.
34. Use stereotypes, truisms.
35. Use the yes effect.
36. Simplicity, simplicity, simplicity, simplicity, simplicity.
37. Simplicity is a sign of truth.
38. The greatest truths are the simplest. (L. Tolstoy)
39. All thoughts that have tremendous consequences are always simple. (L. Tolstoy)
40. Complicate is simple, difficult to simplify.
41. Strong people are always simple. (L. Tolstoy)
42. More genius means easier.
43. Simplicity is the extreme limit of experience and the last effort of a genius. (J. Sand)
44. 14% of readers can correctly convey the meaning of what they read.
45. For the general reader, write at the level of 12-year-olds, advertising read quickly.
46. ​​Make headlines. End with conclusions.
47. Visibility !!! Not easy, but stupid.
48. It is better to see once than hear a hundred times. Speak + show.
49. Image speaks more than a thousand words.

Train.
50. The presence of dialogue (rhetorical questions).
51. Bring in an element of learning: tell me how you do everything.
52. Teaching is halfway to knowledge. (Japanese saying)
53. To teach is to double study. (J. Joubert)
54. Thomas Watson, the founder of IBM, primarily trained, trained and educated his people. (Peter Drucker)
55. Use stories.
56. Refer to the authorities.
57. The best ads are similar to the article.

Like personally.
58. The most pleasant sound in the world for a client is his name.
59. Give thanks!
60. Praise!
61. Conditionally agree.
62. People like their own ideas.
63. Do you want to like people? - value their mind. (C. Helvetius)
64. Use compliments.
65. Give gifts in advance.
66. Pre-emptive comfort strike.
67. He who gives in advance, gives doubly. (Miguel Cervantes)
68. Use a sense of justice. Let the client feel obliged to you.
69. The buyer is flattered by the bottom adjustment of a person who is more significant than himself.

Cause feelings and emotions.
70. Those materials that most polarized the audience, and were the most effective.
71. Intrigue the client.
72. Blow up dynamite.
73. Use paradoxes.
74. Enthusiasm doubles revenue.
75. Enclose passion.
76. Whoever demands a result must appeal to feeling. (W. Bokmann)
77. Use emotions - humor, lust for power, fear, vanity, greed, hate, love, beauty, selfishness, hunger.
78. Arrange a scandal.
79. In madness there is hope, in mediocrity no. (R. Emerson)
80. All genres are nice except boring ones. (Voltaire)
81. Find a highlight.
82. Create a unique selling proposition (UTP)!
83. Different than all the others.
84. Give the bulletin a strong personal touch.
85. Do not be afraid to be yourself.

People sell, produce machines.
86. There are no companies, there are only people.
87. Find an intermediary who can work with clients and pay him 10%.
88. Delegate the creation of a sales system.
89. Work with those who agree to earn from the result.
90. Create a dealer network.
91. Selling is more important (and much harder) than producing.
92. A good opinion is given to four, a bad eleven.
93. The buyer buys not only the goods, but also the relationship with the seller.

Confidence
94. Success comes to those who cut the path back.
95. Doubt can not be hidden, it is necessary that it was not !!! Sharks smell the blood.
96. Can we? Yes, all our life we ​​just do.
97. Confidence is half the victory.

98. Who trusts himself, others trust him.
99. Be sincere.
100. True, only truth and nothing but truth.
101. Honesty stands closest to the great. (V. Hugo)
102. If not me, then who?
103. Use only the truth. You are sure about it.

Everything is already there
104. The real purpose of marketing is to retain loyal customers and receive an annual rent from them.
105. You need to have an established market - creating a market requires money.
106. Sell a similar product. Competitors have already created a need.
107. Use foreign customers.
108. Lists are money.
109. New customer is 4 times more expensive than old.

Hypothesis Testing
110. Do not make decisions without prior verification.
111. Do a test of different ways in different markets.
112. Try and check.
113. Knowledge is always preceded by an assumption. (A. Humboldt)
114. The test is carried out by experiment.
115. Even a small practice is worth a great theory.
116. That for one mistake, for another source data.
117. All probabilities are 50%, either happen or not. (Colward)
118. One experience gained is more important than the seven rules of wisdom. (Arabic dictum)

Start immediately
119. Successful people act quickly.
120. Respond to customer inquiries quickly.
121. Successful people decide quickly.
122. Doubly gives one who gives quickly. (Seneca)
123. Fast means easy.
124. Besides death, all that is fast is good. (Kalmyk proverb)
125. The beginning is - more than half of all. (Aristotle)
126. We must begin, and then we will see. (Napoleon I)
127. He who seeks an excuse steals time. (Hindi Proverb)
128. Neatness steals time. (O. Wilde)
129. Whoever does not know the value of time is not born for glory. (L. Vovenarg)
130. It is better to give soon than a lot. (Kyrgyz proverb)
131. Take and make.
132. Start immediately.
133. Start now.
134. Go and do it.
135. Forward!
136. Delay in death is like. (M. Lomonosov)
137. One day today is more valuable than two tomorrow's. (B. Franklin)
138. Take money immediately.
139. Be bold!
140. If not now, when?
141. Old age begins on the day when courage dies. (A. Morois)
142. Only things are counted, not thoughts.

Concentration
143. Narrow the focus and increase the sale within it.
144. Goods for all do not need anyone.
145. The principle of the lever (capital, time, energy is limited).
146. Concentrate your strengths on a weak area.
147. No investment on the principle of watering.
148. Positioning.
149. Pareto's rule.
150. Free up time for the main thing.
151. It is better to be the first in the village than the second in Rome. (Julius Caesar)
152. Do not be zealous inappropriate. (Ferdowsi)
153. Multilateral interests from the devil.
154. The master is manifested in restriction.
155. Cross out!

Replay
156. The first transaction - for all subsequent.
157. Advertising requires repetition.
158. Successful reception must be repeated indefinitely !!!
159. Use to the end a positive experience.
160. Once said - never once said.
161. Develop a conditioned reflex.
162. Create a habit.
163. Habit dominates the mind.
164. There is nothing stronger than a habit. (Ovid)
165. Repetition frees energy.
166. In repeating the benefits. (Arabic proverb)

Very easy for customer
167. Ease of purchase and use.
168. Maximum ease of purchase.
169. Fast means easy.
170. Minimum energy from the client.