7 rules of SEO promotion Landing page

 7 rules of SEO promotion Landing page

SEO promotion is an alternative to contextual advertising. Only here they pay once, and get new customers without stopping. SEO promotion of landing page is a thing possible, but difficult. For positive results, you need to carefully follow the 7 rules.

1. Regionality.
It is better to create separate landing pages for the regions than to try to promote one all over Russia.

2. SEO optimization.
Filling the tags Alt, Title, description of the page (description) helps in SEO-promotion landing page. It is equally important to use key words in the text, focusing on the region of promotion.

3. Homepage.
The fact that the landing page is represented by one page has a very good effect on the promotion. Do not break this harmony and create many pages on one site.

4. Domain Optimization.
Not only tags and descriptions can be optimized. An SEO domain is a domain with keywords, for example, a site with the domain manager \\\"remont-shkafov.ru\\\" clearly shows the direction of the site’s activities. Use an SEO-optimized domain when promoting a landing page.

5. Technical SEO.
The site must be mobile and quickly loaded. Responsive design and caching plugins will help.

6. Orientation on {sasaran} audience.
Central Asia - the {sasaran} audience. If the landing will be focused on a strictly defined {sasaran} audience, the conversion will be higher. For example, you can create separate landing pages for each of the groups: pensioners, children, businessmen, etc.

7. Inbound links
Acquiring links from sites with a high TIC (thematic citation index) helps to bring landing pages to the top. Only external promotion should begin with a delay when the site is six months old. It is advisable to buy links at low speed, a maximum of 1 in 5 days.

At the initial stage, contextual advertising helps out: the site is young, and therefore the influx of {gratis|tidak dipungut bayaran|cuma-cuma} traffic from search engines cannot be large. Later, when SEO optimization and SEO promotion of the landing page is carried out, the “context” can be discarded: the flow of visitors from search engines does not allow the landing page to be left without orders.


54 ways to get new customers

1. Create a website

2. Contextual advertising

3. Teaser ads

4. Banners on portals

5. CPA network (payment for the actions of users on the site)

6. Create a group in social networks

7. Advertising on social networks (payment for impressions or clicks)

8. Affiliate programs

9. Place a banner with useful information on your website.

10. Place a subscription form on your website

11. Launch the capture page.

12. Launch a YouTube channel

13. YouTube Advertising

14. Make a share on the commodity-locomotive.

15. Launch flyers

16. To draw a lottery

17. To arrange the action “Gift to a friend-friend”

18. Use affiliate flyers for an allied target audience.

19. Mailing List

20. Couponers

21. Goods on credit

22. To make a free thematic information product for getting customer contacts.

23. Ring old customers

24. To hold a live seminar, conference

25. Conduct an online seminar

26. To sell

27. Request recommendations from old customers

28. Find a dealer

29. Cold calls

30. Lottery at the exhibition

31. Participation in the exhibition

32. Open a representative office

33. Launch content by database

34. Billboards

35. Launch Buzzbox (virus recommendation service)

36. Pillars

37. Magazine or newspaper article

38. Ad unit in a magazine or newspaper

39. TV advertising - video

40. TV advertising - running line

41. Radio advertising

42. Speech on the radio - expert format

43. Write a book

44. Electronic bulletin boards (Avito, Irr niche)

45. Advertising on screens in shopping centers, cafes, shuttles

46. ​​Act as a guest at the conference.

47. Scripts for sales managers

48. Distribution of test versions of the product - probes

49. Employee motivation system (bonuses for certain indicators)

50. SEO optimization

51. Loyalty program - a gift card for each client.

52. Advertising on asphalt

53. Posting ads, leaflets on mailboxes

54. SMS distribution

5 services to find references

5 services to find references

Smart people learn from the mistakes of others and ... achievements. Also, companies that want to achieve great success can learn from the experience of their competitors. Monitoring competitors will help not only identify their strengths and weaknesses, but also understand what your company should strive for and in which direction to go.

In this article we will look at 24 tools that can be used to monitor the sites of competitors.

Brand reference search services
Using this group of tools, you can track mentions of a company or its product in social networks, news portals, forums, blogs, etc.

11. Mention
The Mention service is used by 500,000 companies, including ASOS, Microsoft, Spotify, etc.

Mention monitors brand references in 42 languages ​​from a million different sources: in social networks, news portals, forums, blogs and any other sites.

With this service you can track how often and in which countries your competitors are mentioned, customers respond positively or negatively about them.

The data found for the Toyota North America query is presented here as a graph, the number of references and the percentage of positive responses and the period (146 days) for which the references were added. A world map is also shown with selected countries in which messages about the company were created.

The service is a basic free version and 3 paid rates, the most inexpensive of which costs $ 29 per month. You can also purchase a free trial version for 14 days.

You can register on the site through social networks - Facebook, Twitter, LinkedIn and Google+, or by creating an account.

22. Brand24
Brand24 is a service that works with more than 3000x`0 brands worldwide. Its users are many well-known companies, including Panasonic, IKEA, H & M, Raiffeisen Bank.

The service provides millions of data units from more than 25 social networks, news portals, blogs, forums, etc. With it, you can find references to competitors in these sources and determine the attitude of customers to the company.

The report on the obtained data contains graphs of the numbers of references and their emotional evaluation, pages of sites with found references. All results are sorted by different types of sources (Facebook, Twitter, video, photos, blog, forum, etc.).

The service provides charts of positive and negative comments about the company.

Presented 3 paid versions, which cost from $ 49 per month, as well as a free 14-day demo version.

Registration on the site takes a few seconds - you just need to enter your email and password or enter via Facebook.

33. Hootsuite
Hootsuite is a free service for monitoring brand references in social networks such as Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Users of the service are more than 10 million people, including well-known companies - NYC and Hershel.

When adding the query “Virgin America” the service issued the latest publications mentioning the company in the selected social network (Facebook)

The service searches for references of competing companies by keywords, provides weekly analytical reports, is excellent for working with a team (you can create tasks for employees and send personal messages)

You can use the demo version of the Hootsite Pro tariff for free for 30 days. Paid fares start at $ 9.99.

You can register for the service through your Twitter, Facebook, Google account or by creating an account.

When adding the query “Virgin America” the service issued the latest publications mentioning the company in the selected social network (Facebook)

44. IceRocket
This tool monitors social networks (Twitter and Facebook) and various image sites (such as Flickr), but mainly on blogs, which contain about 200 million databases. The search is carried out in 20 languages, and the results are displayed in graphs.

This is how the schedule of references to Air France found on various blogs

IceRocket does not require registration of the account, besides the service is free and easy to use, which is a definite plus.

55. Google Alerts
Using Google Alerts, you can track the appearance of brand references, competitors' activities and any other information on blogs and forums in real time.

By subscribing to Google alerts, you will receive email notifications each time new results appear for your search.

To work on Google Alerts, you only need to have a Google account (mailbox on gmail.com), additional registration is not needed.

To search for the necessary information and subscribe to alerts, enter the search word in the search box and click on the "Create Alerts" button

what you need for SEO - Tool analysis

Tool analysis

Yandex.Metrica
Yandex.Metrica collects information about the site’s audience (age, geography, devices), and also allows you to evaluate conversions and user behavior.

What the counter provides:

Traffic sources
Attendance: visits, visits, returns to the site.
User behavior: clicks, routes, target actions.
Information about users: geography, demography, devices.
The popularity of certain pages, page entry and exit.
Map of user paths - you can visually assess how they move through your site.
Unique features:

Webvisor - records the actions of some users on the site.
A map of clicks and a map of links will show which elements on the site the user most often interacts with.
Integration with Yandex.Direct and J.Market.
Form analysis - allows you to evaluate the convenience of forms on the site.

Google Analytics
Google Analytics is Google's analytics system. Differs in some complexity of setup, but at the same time wide functionality.

Opportunities:

Allows you to assess the quality of mobile traffic.
Analyze site conversion.
Rate traffic channels: advertising, media, social, search.
Generates reports in real time.
Analyzes the work of the resource and its effectiveness: download speed, routes of users.
The main advantage is the flexible and fine-tuning of analytics, but it requires experience and skills.

AAAnalysis of competitors
SSEMrush
SEMrush is a service for analyzing competitors by the criteria: SEO, paid traffic, social networks, content and PR events.

Specialists available:

Analysis and evaluation of backlinks.
Competitor analysis.
Monitoring positions on requests.
Collecting a list of requests.
Audit technical optimization.
Recommendations for increasing organic traffic.
The main purpose of the service is competitor analysis. You can find out:

Advertising campaign budgets.
Requests that your competitors promote in Google AdWords.
The cost per click, the amount of traffic and the text of the ad competitor.
Site attendance and position for specific keywords.

SEMrush allows you to find subwoofers - in the database of about 95 million words. You can compare multiple sites for specific parameters.

AA analysis of reference weight
AAhrefs
Ahrefs is a service for analyzing external site optimization. Although it is commercial, a number of features are available for free.

Countries and domain zones that most often link to your site.
Search backlinks by posting time.
List of the most often referring domains.
Data on the links to the subdomains.
Site pages that are most often referred to.
Export and view anchor list.
Search for sources and count the number of backlinks to the site.
FFast Trust
Fast Trust is a service that collects about 30 site parameters from various sources. The most important are the trust and spamming of the site, which are rated on a 100 point scale. It also assesses attendance, statistics from Alexa, SeoMoz, MajesticSEO, availability in directories, statistics and PR, social activity and data on links from the Solomono service.

The main application is an express analysis of donor sites, which allows to save time significantly. Then selected sites can be assessed visually. There is a filtering system that allows you to create samples by specific parameters, sort and group the results.

The program allows you to download the entire list of backlinks and check their quality. Then you can use the Disallow Links tool.

To analyze the optimization
GGoogle Page Speed ​​Insights
Google Page Speed ​​Insights is a service for quickly testing different versions of site pages. Analyzes the download speed, optimization of the technical part, makes recommendations on how to improve the results. Separately evaluates versions for computers and mobile devices.

GGtmetrix
Gtmetrix is ​​one of the popular tools for measuring site download speeds.

Indicators:

The speed of loading the page and its individual elements.
Load time.
The size of the pages.
Evaluates cascading traffic.
Measures the number of HTTP requests.
NNetpeak Spider
Netpeak Spider - a program for rapid comprehensive audit of the site.

Main functions:

It determines about 60 errors of internal optimization.
Checks 50 SEO parameters.
Analyzes outgoing and incoming internal links.
Finds duplicate pages, meta tags, headers.
Checks for broken links and redirects.
Calculates the internal weight of the page.
The main advantage is a flexible scanning setup that takes into account robots.txt, Meta Robots, X-Robots-Tag, Canonical. Provides export to Excel.


Xenu's Link
Xenu's Link Sleuth is a service that allows you to find broken links, missing meta tags and checks other parameters that affect the optimization.

Finds images with unfilled Alt tags.
Conducts internal linking audit.
Searches for pages with too many outgoing links.
Shows pages with too much nesting and response time.
Find duplicate page headers in meta descriptions.
Generates a sitemap in XML format for static pages.
The main task of the program is to search for broken links among frames, scripts, styles and images, check HTML and PHP links.

Kkomplexnye tools
CCoolakov tools
Coolakov tools is a free query clusterizer for creating a semantic kernel. Splits requests into groups. Based on the similarity of requests from the TOP 10 Yandex determines which requests need to be promoted on one page, and for which it is better to select a separate page.

AArsenkin tools
Arsenkin tools - a tool for the selection of LSI-phrases. Allows you to find additional words that are worth using for the full disclosure of the topic. In addition, it offers a range of additional tools.

Opportunities:

Check for duplicate snippets.
Check for re-optimization and affiliation filters.
Defines a downgrade of the site due to the action of the Minusinsk algorithm from Yandex, which determines sites that use the purchase of seo-links to promote the site.
Parsing tips from issuing "Yandex".
Downloading sites from the first page of "Yandex".
Visual HTML editor.
Parsing competitor headers from issue.
Lemmatization of the text.

SE Ranking
SE Ranking is a platform for full audit and site analysis. A must have for business owners, agencies, marketers and SEO professionals.

Key features:

Monitoring - allows you to track any changes on your site and competitors' sites.
Search Engine Optimization Audit - shows how optimized the page is under the key request.
Search queries - the service promises more than 3 billion words and tips
Creating a marketing plan - you can set user goals, analyze the site, use the checklist for SEO.
Clustering - allows you to professionally group search queries.
Tools for SMM - auto posting and analysis of key indicators in social networks.
One of the "chips" is a report designer, which greatly simplifies the work of specialists on a large number of projects.

WWebmasta
In addition to common services for the analysis and audit of the site, Webmasta has in its arsenal a number of unique tools. For example, generators - they greatly simplify the work. There are generators of meta tags, keywords from the site and from text, HTML links, links for exchanges, robots.txt file. Webmasta also allows you to analyze behavioral factors, external and internal links, site redirects, view server headers.


PR.CY
PR.CY is a large collection of various tools for checking and analyzing websites. The service is intended not only for SEO-specialists. Useful features here will find copywriters, marketers, webmasters, site and server administrators.

For an SEO specialist, here is the following set of tools:

Analysis of sites by main indicators.
Content analysis and verification at the level of optimization.
Zipf analysis - allows you to determine the naturalness of the text.
Audit links - internal and external.
See the site through the eyes of a search robot.
Position Check
Check the download speed of the site and others.
The service allows you to automatically monitor your site and competitor sites. This allows you to track changes and quickly adapt to them.

“Pixel Tuls”
"Pixel Tuls" - a set of tools for a comprehensive analysis of the site. Most of them are free. The service allows you to evaluate the site optimization (internal and technical), conduct an audit and analytics, assemble a semantic core and positions, check the site for various filters.

Opportunities:

Check filters: for re-optimization, for affiliates, a comprehensive check.
Work with the semantic core: search tips, data from Yandex.Wordstat, list of requests from Yandex.Webmaster.
Query analysis: commercialization, lemmatization, localization and geo-dependency, grouping queries by TOP, evaluation of the intensity, search and removal of duplicates.
Analysis of external optimization: nepot filter, reference weight, social signals.
Checking the technical part: XML sitemap and server responses, size and speed of loading documents, search for mirrors and subdomains.
Internal optimization tools: preparation of technical specifications for copywriters, text uniqueness checking, semantic analysis, optimization quality assessment, site structure analysis, SEO tags for URLs, visual HTML editor.
Pros: many tools in one, cloud service - works everywhere, does not ask for captcha and XML limits, there is a set of free tools, there are built-in checklists.

What is included in the creation of advertising campaigns?

What is included in the creation of advertising campaigns?

- Gathering of semantics (accumulation of catchphrases). We completely gather all solicitations, for example There are no confinements on the quantity of catchphrases;

- Writing advertisements. 3 content advertisements for each gathering on the inquiry. 5 writings for campaigns on rsya;

- Detachment of campaigns by the warmth of traffic (if fundamental);

- Setting rates;

- Minus solicitations;

- Cross minus;

- Important hunt headers, 56 characters in length;

- Writing and installing refreshes, fast links, displayed links;

- Putting utm-marks;

- Crusade for retargeting;

- Separate campaigns for rsya (elaboration of close mathematics);

- Dispatch and maintenance of campaigns;

- Work with questions with the status of low hits;

- Writing formats;

- Make pennant promotions;

- Work with groups of onlookers

- Advertising by email addresses (on the off chance that you as of now have a base)

- Association Yandex measurements and Google Investigation

Phases of work:

- Analysis of your specialty;

- Analysis of your rivals on Yandex Direct and Google AdWords;

- Gather semantics, parsing demands.

- examine negative catchphrases (minus solicitations)

- Writing one of a kind headlines and declarations;

- Choice of pictures for YAN;

- Internal arrangement and download campaigns in Yandex Direct/Google Adwords.

- Dispatch, Examination and Twist campaigns.

What is the timeline for creating advertising campaigns?

Terms of creating advertising campaigns: from 7 to 15 days!

What do you get actually?

- Completely altered advertising campaigns for your site with extraordinary semantics and the most recent innovations from Yandex and Google

- I ensure that just focused on traffic will go to the site.

- You don't need to reconfigure campaigns

- You can emerge among contenders with cool advertisements and pay less for snaps than they do.

- Ongoing help joined by advertising campaigns.

- Straightforward reporting of advancement and advertising effort statistics

- Month of the advertising effort as a blessing

- Altered Yandex Metric and Google Investigation;

- Filled Yandex business card;

- UTM labels are stepped;

- Separate campaigns on YAN and Inquiry;

- Separate campaigns by Locale;

- All promotions contain speedy links (4 things, regardless of whether it is a one-page/Landing Page);

- Staked wagers;

- An expansive list of negative catchphrases

Lift guests with LinkedIn

Lift guests with LinkedIn

Proficient development is unbelievable without consistent preparing and learning imparting to partners.
LinkedIn was made for correspondence between experts. For pursuit of employment, it is no less helpful than a resume.

Here you can distribute connections to your articles and research materials, discover partners by calling, take an interest in talks. Correspondence in LinkedIn will assist any profoundly qualified expert with finding a field for the execution of their thoughts. Sharing articles and substance will end up simpler with the SEOlit posting administration.

• Benefit Posting on LinkedIn

You can set up autoposting, crossposting and delaying posting on LinkedIn, and after that your posts will show up on the news channel consequently.