Smart people learn from the mistakes of others and ... achievements. Also, companies that want to achieve great success can learn from the experience of their competitors. Monitoring competitors will help not only identify their strengths and weaknesses, but also understand what your company should strive for and in which direction to go.
In this article we will look at 24 tools that can be used to monitor the sites of competitors.
Brand reference search services
Using this group of tools, you can track mentions of a company or its product in social networks, news portals, forums, blogs, etc.
11. Mention
The Mention service is used by 500,000 companies, including ASOS, Microsoft, Spotify, etc.
Mention monitors brand references in 42 languages from a million different sources: in social networks, news portals, forums, blogs and any other sites.
With this service you can track how often and in which countries your competitors are mentioned, customers respond positively or negatively about them.
The data found for the Toyota North America query is presented here as a graph, the number of references and the percentage of positive responses and the period (146 days) for which the references were added. A world map is also shown with selected countries in which messages about the company were created.
The service is a basic free version and 3 paid rates, the most inexpensive of which costs $ 29 per month. You can also purchase a free trial version for 14 days.
You can register on the site through social networks - Facebook, Twitter, LinkedIn and Google+, or by creating an account.
22. Brand24
Brand24 is a service that works with more than 3000x`0 brands worldwide. Its users are many well-known companies, including Panasonic, IKEA, H & M, Raiffeisen Bank.
The service provides millions of data units from more than 25 social networks, news portals, blogs, forums, etc. With it, you can find references to competitors in these sources and determine the attitude of customers to the company.
The report on the obtained data contains graphs of the numbers of references and their emotional evaluation, pages of sites with found references. All results are sorted by different types of sources (Facebook, Twitter, video, photos, blog, forum, etc.).
The service provides charts of positive and negative comments about the company.
Presented 3 paid versions, which cost from $ 49 per month, as well as a free 14-day demo version.
Registration on the site takes a few seconds - you just need to enter your email and password or enter via Facebook.
33. Hootsuite
Hootsuite is a free service for monitoring brand references in social networks such as Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Users of the service are more than 10 million people, including well-known companies - NYC and Hershel.
When adding the query “Virgin America” the service issued the latest publications mentioning the company in the selected social network (Facebook)
The service searches for references of competing companies by keywords, provides weekly analytical reports, is excellent for working with a team (you can create tasks for employees and send personal messages)
You can use the demo version of the Hootsite Pro tariff for free for 30 days. Paid fares start at $ 9.99.
You can register for the service through your Twitter, Facebook, Google account or by creating an account.
44. IceRocket
This tool monitors social networks (Twitter and Facebook) and various image sites (such as Flickr), but mainly on blogs, which contain about 200 million databases. The search is carried out in 20 languages, and the results are displayed in graphs.
This is how the schedule of references to Air France found on various blogs
IceRocket does not require registration of the account, besides the service is free and easy to use, which is a definite plus.
55. Google Alerts
Using Google Alerts, you can track the appearance of brand references, competitors' activities and any other information on blogs and forums in real time.
By subscribing to Google alerts, you will receive email notifications each time new results appear for your search.
To work on Google Alerts, you only need to have a Google account (mailbox on gmail.com), additional registration is not needed.
To search for the necessary information and subscribe to alerts, enter the search word in the search box and click on the "Create Alerts" button
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