6 ways to increase the CTR in Yandex Direct

6 ways to increase the CTR in Yandex Direct

CTR is an indicator of the quality of an advertising campaign. The higher the clickthrough rate, the more valuable you are to Yandex as an advertiser, for which he encourages you to lower prices for clicks.

It is not always possible to achieve a high CTR from the first launch of an advertising campaign; therefore, it is necessary to conduct tests, measure indicators and make changes. Next you will find 6 ways to increase your CTR by working with ads.

Save on your wall and test.

1. Repeat the key phrase in the title and ad text. Reception "Fat cloud" - the words from the request are highlighted in bold in the title and text. If they are located under each other, then visually it turns out a fat spot that attracts attention. The “bold word request” is also clearly visible at the end of the ad text line.

2. Header = key request 1 in 1. Casualize the word order operator in the keyword brackets []. [Buy iPhone] and [iPhone buy] - different key phrases, try to make different ads for them.

3. ODC rule (OFFER-DEADLINE-CALL TO ACTION). Competitive tempting offer, limited in time, and a call to action - go to the site. This is the main law of advertising, which works always and everywhere, do not forget about it.

4. Locomotive with a price tag. Lure the visitor to the site with the cheapest offer that you have, indicating its price in the header or ad text.

5. Quality quick links. These links include: prices (price list); promotions, discounts, special offers; Product Name; warranty; loan / installment plan.

6. Contact information with a phone number. Specify different work times on different days - this will increase the mode line and make your ad more visible.

Do not forget the main thing - you can find out the result only by making a test. In each case, you need to use different techniques, and the results may also be different. Try it!