15 second commercials appeared on Facebook news feed

The official blog for advertisers and business partners of Facebook Corp. reported that the news feed of the popular social network from today launched 15-second promotional videos with autoplay. Rumors about the possibility of the emergence of such a format of advertising have been on the Web since 2012, but the social network has postponed it several times. Testing of Premium Video Ads began in December 2013, and Western experts immediately appreciated the upcoming innovation as a potential catalyst for Facebook's financial results.

15-second commercials appeared on Facebook news feed

Today, Facebook users, for the first time in their news feeds, saw the autoplay commercials provided by selected social network partners. Video ads existed on Facebook before, but it only started if the user clicked on it.

The essence of the video format is that it starts playing without pressing the Play button and without sound. Each 15-second video begins to play when the user reaches it, and stops when scrolling through the tape. If the user clicks on the video, it opens in full screen mode and plays with the sound.

Facebook representatives say in a corporate blog that it will take several months to launch a new ad format: “We will slowly launch Premium Video Ads and track how people interact with new advertisements. This will allow us to focus on working with fewer advertisers with high-quality campaigns.” .

The corporation did not specify when the opportunity to buy new slots will appear to all interested advertisers.